0:02

Light that spark fire nation.

0:04

JLD here and welcome to

0:06

entrepreneurs on fire brought to you by

0:08

the HubSpot podcast network, the audio destination

0:11

for business professionals with great shows like

0:13

content is profits. Today we're pulling a classic

0:15

episode from the archives and we'll be breaking

0:17

down how to build your pitch deck to

0:19

raise money in 13 slides to drop

0:22

these value bombs. I have brought to Brandon

0:24

white into EOFire studios. Brandon is

0:26

an entrepreneur with two exits so

0:28

far, an angel investor and a

0:30

former VC in management and marketing

0:33

at AOL. Currently he hosts build

0:35

a business success secrets podcast. And

0:37

today's value bombs fire nation is

0:39

when you make a pitch, make sure that your

0:41

story is concise and easy to understand, spend two,

0:43

three minutes per slide, set a timer for

0:45

yourself. If you're going to raise money,

0:47

be prepared with your 13 slides and

0:50

so much more. And a big thank

0:52

you for sponsoring today's episode goes to

0:54

Brandon and our sponsors. Imperfect

0:57

Action hosted by Steph Taylor is brought to you

0:59

by the HubSpot podcast network. The audio

1:01

destination for business professionals. Imperfect Action

1:04

is a bite size online marketing podcast for

1:06

business owners who want to get straight to

1:08

the point. Join Steph Taylor as she answers

1:10

all your business marketing questions. Recent episodes include

1:12

five must knows to sell your online course

1:14

program or membership and four steps to grow

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your email list for your next launch.

1:18

Listen to Imperfect Action wherever you get

1:21

your podcasts. Brandon,

1:24

say what's up to fire

1:26

nation and share something that

1:28

you believe about becoming successful

1:30

that most people disagree with.

1:33

What's up fire nation.

1:36

One of the things that I

1:38

think most people think is that

1:40

building a business takes these large

1:42

movements. And one

1:44

of my mentors who's really successful

1:46

once told me, which I didn't

1:49

believe at the time, which is

1:51

just do one small thing every

1:53

single day towards your goal. And

1:55

after a week you'll be uncommon.

1:58

After a month, you'll be

2:00

really special and after a

2:02

year, you and your business will be remarkable.

2:04

And it turned out that way for me.

2:07

So most people don't

2:09

believe it, but it's really just one

2:11

small little thing every day and

2:13

do it every day. this

2:19

case, though, I do have to say 100%. There's two

2:21

books that I

2:25

always recommend that really put me in

2:27

that mindset, Brandon, the slight

2:29

edge by Jeff Olson, and the compound effect

2:31

by Darren Hardy. And it really just gave me

2:33

this relief of being like, you

2:35

know, I can do the small things right

2:37

every day and just 1% better every day.

2:39

And it's really going to add up to

2:41

massive impact over time. And then you know,

2:43

here you and I are a decade later,

2:46

3000 episodes later, 100 million listens

2:49

later, and it all started from doing one

2:52

episode, one time, one day, and

2:55

then just doing it again the next day.

2:57

So that really can add up Fire Nation.

2:59

And as I shared, we're

3:01

going to be talking about how to build your

3:03

pitch deck to raise money in

3:06

just 13 slides. And Brandon is going to be

3:08

breaking this down for us. But before we do,

3:10

I want to get into a little bit of

3:12

a backstory with you, Brandon, because you have a

3:14

pretty interesting story about your

3:16

first money raising experience. Yeah, so

3:19

when I started, it was 22

3:21

years ago. And I started, which

3:26

became the largest social networking site for

3:28

sport fishermen on the internet, of all

3:30

things. But I had

3:32

no idea how to raise money.

3:36

I had an idea to build a magazine,

3:38

I had like $800 in my bank account,

3:41

I was working on my master's in

3:43

psychology. And I decided after

3:45

reading and this may, hopefully, you're the

3:47

Fire Nation listeners are old enough to

3:50

remember a thing called Time Magazine. And

3:52

in the beginning of Time Magazine, they

3:54

used to have these little write ups.

3:56

And it would be innovative people

3:58

doing cool things. a lot of entrepreneurs and

4:02

startups and it had an article

4:04

that said that Jerry

4:06

Philo and David Yang, the founders

4:08

of Yahoo, had just raised I

4:10

think it was 1.7 million

4:12

dollars from Sequoia Capital and

4:15

that they were going to build this thing

4:17

which was the yellow pages of the internet.

4:19

So I read that and I was like

4:21

well if they can do it I can

4:23

do it. So I got

4:25

a business plan book from

4:28

Barnes & Noble or Borders. My now wife

4:30

and I drove in her Acura,

4:33

Tegra, Tenapolis, Maryland, bought this

4:35

book and I actually just

4:37

started reaching out to people. I had read

4:40

an article in my alumni

4:42

magazine of a guy who had graduated who I

4:44

knew was a senior when I was a freshman

4:46

and it said that he was doing investing and

4:48

I had reached out to him and ultimately he

4:51

did an invest right away. He made an introduction

4:53

to a guy and he said look

4:55

I know you're sort of private, you

4:58

know do I have permission to send your

5:00

email to this guy and I was like

5:02

well if he wants to potentially invest sure.

5:05

So I get an email four hours

5:08

later and it says hey I'm

5:10

Tom I'm from a venture

5:14

capital firm called Sequoia Capital I'd

5:17

like to see you tomorrow. Well here's a

5:19

little bit more to this story. So between

5:21

that time I actually had packaged up because

5:23

I had no idea how to raise money. A

5:26

business plan which back in those days you wrote

5:28

like these 50 page business plans

5:30

which was crazy and

5:33

FedEx did to Sequoia Capital only because I

5:35

had read in Time magazine that they were

5:37

the best venture capital firm in the world

5:39

and so I

5:41

write back because I don't

5:43

actually believe this. I said

5:48

yeah sure 620 South

5:51

Street Easton Maryland love

5:54

to see ya. And

5:57

the next day he showed up and

5:59

knocked on my door. door. So

6:01

my wife and I lived in a very very

6:03

small house for many many years which I

6:06

think was life was a lot simpler it was 1,400 square

6:08

foot house and he walked

6:10

in and he looks around and he's

6:12

like is this all you got and I was like

6:15

well I my office is in my spare bedroom upstairs

6:18

come on up so we walk upstairs and

6:21

he looks around he's like is

6:23

this really it I was like yeah

6:25

this is really it my partner has a

6:27

spare bedroom down the road that we can

6:29

go to but like this is it I

6:32

said if you came here for more I'm

6:34

really sorry he's like be quiet this

6:37

is how we found Cisco so

6:39

we had lunch we did the business

6:41

plan on the back of a placemat

6:44

I was like hey do you want to go fishing

6:46

because he was a big fisherman and actually had been

6:48

using the site for a long time he's like yeah

6:51

so we went fishing had a great time on

6:54

the way back he asked

6:56

me how we were funding the

6:58

company and the truth is John we were

7:01

trading stocks to fund

7:03

the company we

7:06

were getting some money from building web pages

7:08

but we literally were my partner and I

7:10

trading stocks to raise money for the company

7:12

and I was like well usually we have

7:14

like seven thousand sometimes we have fifteen just

7:17

depends on how the market did he said

7:19

what does that mean and I told him

7:22

and he just kept quiet he he was

7:24

writing something and he handed

7:26

over a check for fifty thousand dollars he's

7:28

like let's go and that

7:30

was literally my

7:33

money-raising experience Wow I

7:35

mean fire nation

7:39

think about that you know talk about humble

7:41

beginnings and actually truly resonate with you and

7:43

you said you know sometimes might have been

7:45

a little simpler back in the fourteen hundred

7:47

square foot days I mean I think back

7:49

to my three hundred and eighty four square

7:52

foot studio apartment one block from the Pacific

7:54

Ocean in San Diego California and man I

7:57

sometimes miss that place so much it

7:59

only almost hurts and you know listen, I'm not

8:02

complaining. I love my house here but when you

8:04

have 5,250 square feet, when

8:08

you have six bathrooms, five bedrooms, you know,

8:10

all the things in the world, there's

8:13

always something that's going wrong and as I was like, oh

8:15

you have a great house, it's like yeah but it's always

8:17

taking my energy, my time, my bandwidth, like

8:20

nothing was ever wrong with my 384 square

8:22

foot studio. Like

8:24

I loved that thing for all the reasons.

8:26

So Brandon, I resonate with you

8:29

there brother and let's get into

8:31

the meats and potatoes of this

8:33

episode because you came up with

8:35

something pretty revolutionary. You came up

8:37

with 13 slides, you know, specifically,

8:40

how to build your pitch deck

8:42

to actually raise money in

8:45

just 13 slides because I like to say listen,

8:48

so many people are just doing things wrong

8:50

and here you are coming and saying, this

8:52

is how to do something right. So listen

8:54

up Fire Nation, Brandon, take it away. I

8:56

came up with this through a bunch of

8:58

experience. One trial and error, I've done a

9:01

few companies, I've raised a

9:03

lot of money for those companies. I

9:05

was a venture capitalist actually. I worked

9:07

for two venture firms, managing total about

9:09

half a billion dollars and

9:11

from trial and error, I said, what

9:15

really works, what doesn't work and then I

9:17

also studied, I think this is important for

9:19

Fire Nation, I looked at what

9:22

the quote unquote pros said. So

9:24

I looked at Guy Kawasaki, I looked at what

9:26

Peter Thiel, I looked

9:28

at Sequoia Capital and then I added,

9:30

I'm a, John, I don't know about

9:32

you, but I'm a Bruce Lee guy, you can do. So

9:35

absorb what is useful, discard what

9:37

is not, add what is

9:39

uniquely your own. So I came up with this

9:41

13 slides because from seeing

9:43

pitches, from pitching myself

9:46

and it working, it just

9:48

so happened to work and a few

9:51

other parameters here. If

9:53

you are pitching or when you are

9:55

pitching either an angel investor, a venture

9:58

capitalist, friends and family. family, anybody.

10:02

You are generally going to have about a

10:04

50 minute meeting. Now they'll schedule an hour,

10:06

but you got to figure that it's going to go

10:08

50 minutes and people are going to start wrapping up.

10:11

So you got to have your story done. 13 slides

10:14

that gives you two and a half minutes,

10:17

a slide, and you want to get through that

10:19

deck as fast as possible so

10:21

that you can get to the real questions that

10:23

they're going to ask you. The

10:25

other thing is that it

10:28

forces you ultimately to

10:30

make your story, which

10:33

is what you're telling, really

10:35

concise and simple to understand. If

10:38

it is complicated, you're

10:41

just not going to get through and what

10:43

a lot of people who pitch, entrepreneurs who

10:45

pitch out there don't realize is that you

10:48

are one of multiple meetings of

10:50

the day, of the week, of

10:54

the stack of business plans that

10:56

are on these desks or

10:58

get sent in. It's much more sophisticated,

11:00

I think, than when I started

11:02

because of technology with a lot of the big

11:04

firms and even angel investors

11:06

or angel groups. But you're

11:08

going to have to make yourself stand out.

11:11

And if it's not simple to

11:14

understand what problem you

11:16

are solving, what your solution

11:18

does, and how you're going

11:20

to scale that company, then investors are going

11:22

to get lost. They're going to glaze their

11:25

eyes over, and they're just going to

11:27

move to the next one. And you

11:29

could say, well, they're going to miss a

11:31

billion dollar opportunity, maybe, but there's

11:33

a bunch of billion opportunities in that queue.

11:36

So you've got to make yourself stand out.

11:38

And usually, if you can make it simple

11:41

and concise, you

11:43

will stand out. Now, Fire Nation, I'm

11:45

the big believer in the quote, success

11:47

leaves clues. Why would we

11:49

not learn from people who have had success who have

11:51

come before? I mean, the answer is, I hope you

11:54

are. And I hope you will. And of course, that's

11:56

why you listen to a podcast like this, because you're

11:58

the type of person who does understand the success. success,

12:00

these clues who learned from the

12:02

guests to come on and share

12:04

their knowledge, their expertise, their ability

12:07

to absolutely dominate one area in

12:09

life. And this can be

12:11

a make or break one opportunity. You

12:13

know, this is a, this is, this is

12:15

your opportunity to actually get something

12:17

that you want that you need. And you only

12:19

have that first time to make a first impression.

12:22

So if you do it right, you

12:24

could be walking on that door with something you

12:26

do it wrong. Not only may you

12:28

be walking at that door with nothing, but hey, listen,

12:31

VC, they talk, they talk to

12:33

each other. And you definitely

12:35

don't want to have a stink

12:38

around your business just because you can't put

12:40

together an impressive deck. So

12:42

why 13, Brandon? There's

12:44

13 original colonies. I think

12:47

there's 13 weeds in the back of the dollar

12:49

bill. I'm kidding. It just

12:51

turned out that way. It turned

12:53

out that what you're really doing

12:55

here is telling a

12:57

story. And in order

12:59

to tell that story, it came

13:02

up for 13 slides. If it would be okay

13:04

if I went through just quickly. Yeah, rip through

13:06

my brother. You're going to have a title with

13:08

your elevator pitch. Your elevator pitch needs to be

13:10

an elevator pitch needs to be 30 seconds. Can

13:12

you just give us like a quick example of

13:14

an elevator pitch that you really like? Really

13:17

help you find files you know

13:20

you have but can't find faster. Boom.

13:22

It can be that simple Fire Nation.

13:24

So go ahead. And by the way,

13:26

just for Fire Nation out there, I rattle

13:28

that off because it's one of the companies that I'm

13:30

an investor in called File Finder. But

13:32

that took that piece

13:35

right there took probably

13:38

seven months. Wow. That's

13:40

true. So I'm just saying the iterations that you have

13:43

to go through, you just can't sit down like it

13:46

comes to you. I think you understand that you

13:48

know that as well as anyone John, right? Totally.

13:52

It happens that way. So get your elevator pitch done. Then

13:54

your problem, your solution, your product,

13:58

your market, your business model. Your

14:00

traction or and or goals if you're

14:02

early your competition your barriers

14:04

to entry or what I like to

14:07

call your remote. Your

14:09

financials your team funds

14:11

needed and how you're going to use them.

14:14

And your summary slide and the summary slide

14:17

is the magic slide that I really came up with. I

14:20

don't want to ruin it for too many

14:22

people but but I'll I'll drop that

14:25

for your fire nation is is that

14:27

that summary slide is your key points

14:29

that you leave up there when you

14:31

keep talking because people forget.

14:34

What you said earlier, and this is

14:36

a reminder and it was something that

14:38

just happened it clicked for me

14:40

in a meeting with a very large VC firm

14:43

when I was pitching. And

14:45

they I realized that

14:47

people couldn't remember so I picked out

14:49

the key points I put that on

14:52

the summary slide and I

14:54

leave that slide up there for the rest. Of

14:57

the discussion and it's a

14:59

reference for them it's also a reference

15:01

for for your or our team to

15:03

go up there and remember what we did. So

15:05

why 13 fire nation because it's 13

15:08

like you don't need to question everything like people

15:10

are always like John like why is

15:12

your roadmap in the common path uncommon success why

15:15

did a 17 step roadmap like why did you

15:17

go with like 10 or 20 those just such

15:19

more round numbers and like. Because

15:21

there's 17 core foundational principles that

15:23

over 3000 success on our

15:25

new share that's why it's 17 to

15:27

the 17 step roadmap because there are 17 core

15:30

foundational principles not 18 not

15:33

1617 so again success leaves clues fire

15:35

nation and when we get back brand

15:38

is going to be sharing the top

15:40

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17:39

Brandon, we're back and what the heck

17:41

are those three questions? What are the

17:43

top three questions angels or VCs will

17:45

ask? So here's the questions that I

17:48

ask as an angel investor and that

17:50

I've experienced over two decades

17:53

usually get asked. What traction do you have?

17:56

And what that question

17:58

really is is in today's

18:01

world they're looking for sales. A lot of

18:03

things have progressed in the way of angel

18:05

investing and venture capital. And people are actually

18:08

looking for success. So if you just have

18:10

an idea, you probably wanna go

18:12

to your friends and family that you

18:14

still want this pitch deck, but they're

18:16

probably not gonna be as pressing. But

18:18

what investors really look for is, do

18:21

you address a problem and

18:25

that's painful enough that

18:27

your solution is something that

18:29

people are willing to pay for? And ultimately

18:31

that's really what's loaded in that question. Now,

18:33

if you're raising money and you're a

18:36

little bit further down the road,

18:38

they're gonna be asking that traction to

18:40

look for your KPIs and to see

18:43

if you understand the repeatable process so

18:45

that when you hire, arguably

18:47

senior management, you have a process that

18:50

they can replicate. So that's the first

18:52

question and sort of the behind the

18:54

scenes why they're asking that question. The

18:58

second question I think will

19:00

be about the team. Usually

19:02

if you're raising money

19:04

in the early stages, you're

19:07

betting on the people, not necessarily

19:09

the idea. There's so many examples

19:11

out there and over

19:13

all the interviews you've done, I've listened

19:15

to. There's plenty of entrepreneurs that have

19:18

said, I started with

19:20

this idea and I wound up moving to

19:22

this idea. So it's really is that, what

19:25

is the personality of that person

19:27

and what is the openness of that person

19:30

to be able to pivot? Some

19:32

entrepreneurs I've seen die with their

19:34

business idea because they just won't move

19:36

off. They continue to say, this is

19:38

it, this is it, this is it. When

19:40

the market's saying no, it's not it.

19:43

And so the question is,

19:45

are they willing to listen to the market? And

19:47

then of course, do they have background? But

19:50

I would say that there's plenty of

19:52

examples that people didn't have that background

19:55

and were still wildly successful because of

19:57

these other traits. So they're really gonna

19:59

be. looking at the founder, founders, and

20:01

the supporting team. And

20:04

also, I don't say it's a

20:06

trick question, but a question that

20:10

is in that question is, do you

20:12

understand your weak points in your team

20:14

so you can identify the people that

20:16

you need to go get immediately

20:19

with whatever fund you're raising?

20:22

And then number three, they're gonna

20:24

ask, in my opinion, at

20:26

least what I ask for is your financials and

20:28

to walk me through your financials. And

20:30

it is not because

20:34

anybody believes those

20:36

financials' predictions, unless you're further down

20:38

the road in a later stage

20:40

financing, are actually correct or not,

20:42

it's do you understand the

20:44

approach that you're going to be taking

20:47

your business down down that journey? So

20:49

have you thought through these things? Have

20:51

you thought through your marketing tab so

20:54

that you understand your customer acquisition costs

20:56

and how about that, what

20:58

your customer lifetime value is and how

21:00

that flows into your cashflow and what

21:02

your receivables are gonna be? If you're

21:05

an internet company or an online company,

21:07

you're probably gonna get your

21:09

money relatively quickly, although that's a misconception,

21:11

because what I'm looking for is if

21:13

you're doing an e-commerce company or any

21:16

sort of company where you're taking large

21:19

volume of transactions online, is

21:21

payment processors are gonna hold your money back.

21:23

Do you understand that? And have you allowed

21:25

for that in your cashflow? And

21:27

that's where a lot of people get caught up. So

21:30

these are the types of questions that

21:33

the financials answer. Do you understand that if you

21:35

pay someone $125,000 a year, that

21:39

your total load on that person is probably

21:41

150? Because

21:43

if you just do 125, at the end of the year, you're

21:46

gonna fall short or on a monthly basis.

21:48

So those are really the three questions. And

21:50

in my opinion, why, or at least why

21:52

I ask why I've

21:54

seen a lot of DCs and investors

21:57

ask those questions. Wow, you are getting

21:59

a masterclass. that you need

22:01

to be going through step by step

22:04

if you are going to be in front of the angels or

22:06

VCs at any point in the future. I

22:08

really hope you're taking all of these to

22:10

heart. I mean, I love that tricky question

22:12

that Brandon brought up. What are your weak

22:14

points? And who do you need to hire

22:16

to address those weak points? I mean, just

22:19

think about that. Like you need to have

22:21

answers for that because people wanna know that

22:23

you are prepared. We're gonna be in the

22:25

room with the VCs, with the angels. You

22:27

know, we have these 13 slides. How

22:29

long do we have to get through these? In

22:31

general, you should plan for a 50 minute

22:34

meeting. They'll schedule an hour, but

22:37

those last 10 minutes are gonna be

22:39

either follow up or they're

22:41

gonna wrap up. And the

22:44

VCs actually, or the angels, or any of

22:46

us, quite candidly, even entrepreneurs, we need to

22:48

get to that next meeting. So you're gonna

22:50

have 50 minutes, but you're really only going

22:52

to have or want to

22:55

allocate two or three minutes per slide

22:58

to be able to get through. So when you

23:00

practice, and practice is key, I practice with

23:02

an hourglass. You can buy them on

23:04

Amazon for like three bucks. And I

23:07

will turn that hourglass over. There's

23:09

plenty of apps you could get on your phone as well.

23:12

I think the iPhone has one. But you

23:14

need to time yourself and you need

23:16

to be able to get through this as quickly as

23:18

possible. If they interrupt you, that's fine, but

23:20

you're gonna have to get back on track. So you should

23:23

be able to do that slide deck

23:25

almost out of memory. And you should not

23:27

have a wall of words up there. It

23:30

really should only be logos,

23:33

pictures, and very

23:35

large font so that it is easy to

23:37

understand. And the other tip

23:39

I'll give people is that you

23:42

don't want people to read your slide. I

23:45

mean, this is for all presentations, but especially

23:47

when you're pitching for money. You

23:49

want them to be listening to you. So

23:52

don't put a lot of stuff on your slide. So

23:54

they have to pay attention to you. And

23:57

then you can probably get through this thing in less

23:59

than 30 minutes. and leave

24:01

time for discussion. G-O-L-D, Gold

24:03

Fire Nation. But Brandon, let's

24:06

be honest, do

24:08

we actually need full

24:10

financials? If you have

24:12

multiple exits with companies

24:15

that you started, built and sold,

24:17

investors will probably forgive you. If

24:20

you don't, then I would suggest

24:23

that they're going to ask for

24:25

some level of financials. Now, I

24:28

will admit that I get down into the

24:30

nitty gritty, mainly because I know the, I

24:33

got, I don't know, a few

24:35

hundred scars on my back from the last two

24:38

decades of mistakes I've made. And I know

24:40

that you're gonna need to understand those

24:42

marketing dynamics and those metrics and how

24:44

that feeds your P&L and your receivables

24:47

and all these things. Will they want

24:49

that level of detail? I can't say

24:51

all of them will, but they all

24:53

would want some level of financials, mainly

24:55

to understand either if

24:57

you and or your team member

25:00

that you have recruited or as a co-founder

25:02

can fill that gap. Because if they're gonna

25:05

write a check to you, they're gonna wanna

25:07

make sure that that just doesn't get wasted.

25:09

Fire Nation, I really hope you're taking away

25:11

the gold that

25:13

Brandon's putting down here. Because this

25:16

is the type of thing that you're gonna go

25:18

in, you're gonna have an opportunity to absolutely crush

25:20

it by doing just even the small things right.

25:22

I mean, not having a wall of words. Like,

25:24

I love that phrase. I think

25:26

about that. Do you really want people squinting and leaning

25:28

in and trying to read things on a PowerPoint slide

25:30

behind you instead of like listening to

25:32

your voice that you hopefully really practice

25:34

and prepared for? I mean,

25:36

Brandon, you gave us so much value within this

25:38

entire episode. What do you wanna make sure Fire

25:41

Nation really gets from everything you talked

25:44

about today? If you're gonna

25:46

raise money, be prepared with

25:48

your 13 slides. I

25:50

do have an ebook for everybody. If they want

25:52

it, I've outlined these slides in a little bit

25:54

more detail. Entrepreneurs

25:56

always go into investor meetings with

25:58

this idea that they've got this check.

26:00

book and that we have to

26:02

answer every question and that we're on

26:04

trial, so to speak here. But

26:07

they're on trial too. Don't forget

26:09

that when you get a check, you're

26:12

getting married. So do your research on

26:14

your investor and that way

26:16

you'll know that there's a match. And

26:18

quite candidly, they'll actually be impressed that

26:20

you've done the research and

26:23

spent the time. Spend the time,

26:25

Fire Nation. Do the research. Impress

26:28

the angels. Impress the VCs. Now,

26:31

Brandon, thank you for that final takeaway. It

26:33

was awesome as always. How can we connect

26:35

with you to learn more about what you

26:38

have going on? You mentioned an amazing giveaway

26:40

for Fire Nation. What's the call to action

26:42

to that? And then we'll

26:44

say goodbye. I have a 42-page e-book

26:46

on these 13 slides

26:48

and one in

26:50

them for Fire

26:52

Nation. If you

26:55

go to brandoncwhite.com,

26:57

all in lower case, you

27:00

can grab that e-book and be

27:02

on your way to raising money for your business. Everybody's

27:04

going to need to raise money for their business at

27:06

some point if you're growing fast. And

27:08

Fire Nation, we want you growing fast.

27:10

And one more time, Brandon, that was

27:13

brandoncwhite.com. That's

27:16

right. Brandon,

27:18

c-white.com/ fire.

27:21

So that's Brandon with an O

27:23

Fire Nation. B-R-A-N-D-O-N. C

27:26

as in the letter C. white.com/fire.

27:31

And Fire Nation, you're the average of the five people

27:33

you spend the most time with. And you

27:35

have been hanging out with B-Dubz and J-L-D

27:38

today. So let's keep up that heat. Head

27:40

over to uofire.com, type Brandon in the search bar.

27:43

The show notes page will pop up with

27:45

everything that we've talked about here today. Best

27:47

show notes in the biz, timestamps, links galore.

27:51

Brandon C. white.com/fire is your direct

27:53

call to action to that amazing

27:55

42 page e-book Brandon

27:58

is offering for you. And Brandon,

28:00

and thank you brother for sharing your truth, your

28:02

knowledge, your fire with Fire Nation today. For that

28:04

we salute you and we'll catch you on

28:07

the flip side. Thanks John, it was

28:09

awesome. Hey Fire Nation, today's

28:11

value bomb content was brought to you by

28:13

Brandon and Fire Nation. Over the last decade

28:16

I have interviewed over 3,000 of

28:18

the world's most successful entrepreneurs and I've created a revolutionary

28:21

17 step roadmap for your financial

28:23

freedom and your fulfillment and I

28:25

put it all into my first

28:27

traditionally published book, The Common Path

28:29

to Uncommon Success. This book has

28:31

been personally endorsed by Seth Godin,

28:33

Gary Vaynerchuk, Eric Amandy, Dory Clark,

28:35

Neil Patel and Fire Nation, The

28:37

Common Path to Uncommon Success is

28:39

the step by step guidance you

28:41

need to achieve the lifestyle of

28:43

your dreams. Visit uncommonsuccessbook.com to learn

28:45

more and order your copy today

28:47

and I'll catch you there or

28:49

I'll catch you on the flip

28:52

side. Imperfect

28:54

Action hosted by Steph Taylor is brought

28:56

to you by the HubSpot Podcast Network,

28:58

the audio destination for business professionals. Imperfect

29:00

Action is a bite size online marketing

29:02

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29:04

get straight to the point. Join Steph

29:06

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29:08

marketing questions. Recent episodes include five must

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