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Who was a regular activity? Fire
0:03
Nation in jail d Here and
0:05
wasn't entrepreneurs. On Fire brought to you
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by the Hub Spot Podcast network. the
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shows like Content is profits. Today we're pulling
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Money and Freedom. Re Higdon
0:21
Ray and just got our former number
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one earners and bestselling authors who helped
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three years. In Today's Valuables Fire Nation
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or the fact that if you've been through
0:36
trauma look at it as your responsibility to
0:38
share that story and impact others who are
0:41
to strong as you. And with more money
0:43
Fire Nation you can do more good in
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Imperfect. Action hosted by Step Taylor is
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to millions. Mike,
1:37
say what's up to Fire Nation and
1:40
share something that you believe about
1:42
becoming successful that most people
1:45
disagree with. Was.
1:47
Over an Asian I would say.
1:50
Your. Something that that but I
1:52
believe is that the more successful
1:54
you but com. The. More
1:57
important it becomes ever
1:59
more. Horton it is for
2:01
You'd identify with what is driving
2:03
you. When. You don't
2:05
have much. it's actually. Fairly.
2:08
Easy for most people to get motivated
2:10
to do something about. It is when
2:12
you have much that it's so important
2:14
for you to keep working on, what
2:16
is driving you would rise. You impact.
2:19
What drives me is is impact. That's
2:21
what gives me significance. That's what makes
2:23
me feel good. It gives me a
2:25
voice. When I grew up in a
2:27
world where I. Wasn't. Allowed
2:30
to have a voice and so
2:32
me knowing that I make a
2:34
positive impact is is the thing
2:37
that drives me. Rain myself has
2:39
hung out a number of times
2:41
over the yes and every time.
2:44
it's very enjoy and we've also
2:46
both and recently launched books. Mind
2:48
the com Pass on some success
2:51
his time Money Freedoms Three things
2:53
that I know a lot of
2:56
people putting lots of value on
2:58
self. Talk to us
3:00
about this book or A and you
3:02
know, just from a fellow author, I'm
3:05
curious, like how did the title come
3:07
into being and then of course expound
3:09
into more details about the book. Yeah
3:12
for sure. And your we wrote this
3:14
out with a house or he
3:16
house has been amazing, A business partner
3:18
and an amazing publisher and you know
3:21
we. We. Really went back
3:23
and forth. We had a lot
3:25
of different working titles, but it
3:27
came down to time, money, freedom
3:30
of what. If people.
3:33
Were. Indoctrinated to possibility. That's
3:35
really what we all want. We
3:37
want time, money, freedom. We want
3:39
the ability to do what we
3:41
want. When we want with who
3:43
we want, we want to feel
3:45
like we're produce seen. And
3:48
we went have control of our time
3:50
And all of those reasons are what
3:53
led me to. Start
3:55
a business to leave the corporate world
3:57
you know. and so now as Canada
3:59
or. Origination of them have a
4:01
title. As far as the book
4:04
it's are me on My wife
4:06
and I guess we both wrote
4:08
it together. It's ten simple rules
4:10
to redefine what's possible and radically
4:12
reshape your life. Since I an
4:14
issue when she didn't go through
4:16
some of these ten rules to
4:18
transform your life. I also want
4:20
to start Re with your top
4:22
three teeth ways from this.i know
4:24
that there's a lots of value
4:26
in every one of these ten
4:28
rules. It's a subtle. Of the top
4:30
three, take away the gunfire. nice into
4:33
soon reads this gender about time, money
4:35
and freedom, what he wants and be
4:37
taken away for sure. The. The.
4:39
Three would be number one
4:41
that you can create a
4:43
great life despite a bad
4:45
past. And. I'm.
4:48
An example that you I was in
4:50
a very abusive home as a kid
4:52
on my parents had split my step
4:54
mom is very physically abusive or of
4:56
until the age of twelve I was.
4:59
Beaten in some way, shape or
5:01
form. Ah, everyday. And and
5:03
so and I also share a
5:06
lotta different stories in the book
5:08
of people who have overcome hardship
5:11
trauma everything from physical abuse, sexual
5:13
abuse, human trafficking. and so there's
5:15
the some pretty amazing stories that
5:18
really backs that concept up.
5:20
Number two is, if you've. Had
5:23
at. If you have a tough
5:25
pass, have you gone through some
5:27
tough times? You can really create
5:29
an inspiration. You can create hope
5:31
and and I think that that's
5:33
so. Important. For
5:36
us to feel significant as humans?
5:38
For us to feel like we're
5:40
making a difference. Yeah, I mentioned
5:42
that impact is what drives me
5:44
and so I look for what
5:47
are. What? Are they may
5:49
of a small hinges that move
5:51
the big doors of of impact
5:53
and for me the our main
5:55
target audience and who we mainly
5:57
coaching train as network marketers. And
6:00
the reason that resonates with me
6:02
so much is that you know
6:04
it is. Kind of who
6:06
a gateway drug some height for
6:08
entrepreneurs a lot of people get
6:10
started and network marketing that would
6:12
never launch a restaurant that would
6:14
never you know buy a franchise
6:16
that would never. Do.
6:19
A typical business by a goddamn in.
6:21
So I believe that know us focus
6:23
in on people who are just starting
6:25
a home business. or you know, just
6:28
dipping their toes. An entrepreneur water. We
6:30
can really move a lot of leavers
6:32
because I think business owners and entrepreneurs
6:35
are the backbone of of society. They
6:37
raised the most money for charity, they
6:39
do the most good Ace. He'll invent
6:41
things and and do stuff. The third
6:44
thing is that on with more money
6:46
you can do more good. And
6:49
this may sound obvious to
6:51
some bad. For. Lot of people.
6:53
That's not the case. You can only
6:55
donate so much of your time. You
6:57
can always serve at the soup kitchen.
7:00
So many days a week they have
7:02
a day we got bills to pay
7:04
right? We we have to make make
7:06
ends meet and so but with more
7:08
money you can do more good. Now
7:11
in society it is very popular to
7:13
demonize the millionaires and billionaires over whoever
7:15
is making money on and you can
7:17
lose sight of pay. The person that
7:19
you're generates money. The person that makes
7:22
money. Is able to give more, they're
7:24
able to provide jobs, they're able to
7:26
invest in research and development and so
7:28
he a with more money you can
7:31
do more good and that's a message
7:33
I think most people need to hear
7:35
because it's quite contrary to Hollywood. It's
7:38
quite contrary to the media and know
7:40
nowadays social media and so those would
7:42
be the three biggest take away from
7:45
the book by Onishi number one: a
7:47
bad past does not mean each troubled
7:49
Cgm just because you've had a tough
7:51
bastard doesn't. Mean you're going to have a
7:54
tough future. Insights and love how he slowed
7:56
this into the nestle in which is turn
7:58
us has times and impact. The have
8:00
ties into inspiration into motivation for others.
8:02
It's because guess what, if you've had
8:04
a really challenging struggling pass by, you've
8:06
got over it. Other people can as
8:09
well. And with more money you can
8:11
do more good. And I do love
8:13
the phrase that money can't buy happiness.
8:15
but the lack of money does cause
8:17
struggle to create a happy scenario because
8:19
you're always having to focus Fire Nation
8:21
on what am I doing right now
8:23
to put food in my mouth, the
8:25
bus shelter or for my head to
8:27
protect my loved ones. And we always.
8:30
In that says fight or flight is
8:32
that really is nearly the can You
8:34
can be truly happy and and he
8:36
rarely see also that you know have
8:38
money can't buy happiness I always say
8:40
well as some. People who
8:42
say that have probably never been able to
8:45
he and a blank check cause they believe
8:47
so deeply and because I can tell you
8:49
that's brought me a lot of happiness to
8:51
build you know now six schools and develop
8:53
our countries and to be able to support
8:56
the causes that I love and I know
8:58
that you support the cause of the you
9:00
believe in to rains that's such a huge
9:02
thing Fire Nation that you can hear in
9:04
some ways I to say still obligated to
9:07
find success, feel obligated to marry lot of
9:09
money does when you do that the news
9:11
and keep doing. What you're doing because
9:13
you're causing impact and you can afford
9:15
the lifestyle you you're creating. As a
9:18
result, he can keep spreading that inspiration
9:20
and joy and then hey, philanthropy can
9:22
be that next game for. You're seeing
9:24
a lot of people really double down
9:27
into that kind of stuff. So before
9:29
we move on or a like what
9:31
exactly was the thought process of time?
9:33
money, Freedom for the title. I mean
9:35
I know that we had discuss those
9:38
three words but had you settle on
9:40
that for the title. I'm a. Again,
9:42
it's just thinking of
9:44
what. What? What is
9:46
it that people really want and
9:49
and I'll tell you why I
9:51
tuned in to that? It's probably
9:53
a title that. You. Know. I
9:56
wouldn't have come up with a few
9:58
years ago, but. For. Sample I
10:00
went to i do some work
10:02
where foster care and are actually
10:04
here and as of this recording
10:06
couple weeks I'm M C and
10:08
a big gala were rates were
10:10
building a crisis house to help
10:12
your kids in that situation and
10:14
when I went to one of
10:16
the foster homes one of the
10:18
group of foster homes and me
10:21
and my friend that a doctor
10:23
who is a counsellor for foster
10:25
care we ask the kids see
10:27
what would make your life better
10:29
like what? what. Would be cool to
10:31
have here at the foster homes with
10:33
said that you want. No.
10:36
One could answer that. Like. The kids
10:38
could not. They literally know, like if I
10:40
ask my diner. Any minute of the
10:42
same as humans ice cream someone's Pokey
10:44
Mine she wants be good to see
10:46
what you like she will rattle off.
10:48
In fact is the minute I see
10:51
her when she wakes up she's issuing
10:53
orders of what she wants to long
10:55
as he comes home from school she's
10:57
telling me what she wants. He literally
10:59
tells me what he wants. Twenty prospects
11:01
and but these kids that you know
11:03
have been in tough situations are many
11:05
of the most of them I would
11:07
say I'm have been and horrifying situations
11:09
many of them unfortunately you know if
11:11
and have food and they're not getting
11:13
beaten and they're not see and mommy
11:15
all bruised up and cut up then
11:17
to them. Hey. We're doing good. And.
11:20
They'll have time to think about once.
11:22
And so I think a lot society
11:24
as like that. A thing law society
11:26
is your punched the clock. Not.
11:28
Think about possibility, not. think about. You
11:30
know what could my life be Bites
11:32
You know? I'm. just gonna keep
11:34
doing my routine of my keep showing up
11:37
even if i'm not happy with it and
11:39
so for me and wanted to spread the
11:41
possibility of of time money freedom have been
11:43
able to do what you want when you
11:46
want and down and so that's that's how
11:48
we game to it fire nation i mean
11:50
what an impact on story i mean i
11:52
love the reality of how regime to those
11:54
three words he ends when we get back
11:57
to the break when we talking about ten
11:59
rules that will transform your life. We may
12:01
not get to all 10, that's what the
12:03
book's for obviously, but we're gonna
12:05
be getting to a couple of those when
12:07
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14:04
So Ray, we're back and
14:06
you wrote about 10 rules
14:10
to transform your life. I'm a big fan
14:12
of rules, I'm a big fan of systems,
14:14
I'm a big fan of automations. I mean,
14:17
I created the 17-step roadmap to financial freedom
14:19
and fulfillment. So we are really on the
14:21
same page here. Let's go
14:23
through a couple of these rules, take it away.
14:26
One of the biggest rules
14:28
that we've gotten feedback from since
14:30
we launched this book is
14:33
rule number two, which is called pluck
14:35
your weeds. Now, I think
14:38
some people in the self-development space, they hear
14:40
that and think, oh, get rid of
14:42
the negative people in my life, which,
14:45
hey, that could be part of it, but
14:48
it's bigger than that. Pluck your weeds
14:50
means that you identify who is it
14:52
that you want to be and
14:55
how do you want to show
14:57
up in life, in your family,
15:00
in your relationships, in your business
15:02
or whatever, and you
15:05
decide what areas are not congruent with who
15:07
I want to be. And
15:09
so I'll share a personal
15:12
example. My
15:15
wife and I, we're on a couple of
15:17
different boards for different charities. Usually,
15:20
well, they're all around kids. So
15:23
whether we're raising money for the Golisano
15:25
Children's Hospital or the March of Dimes
15:27
and the NICU or
15:30
with our foster care endeavors, but
15:32
we're on this charity board and
15:34
we're at a charity auction. And
15:37
one of our neighbors, our ex-neighbors, I should
15:40
say, came up to us and
15:42
said, hey, did you see the Belize trip?
15:45
And all of these trips are being auctioned for charity, right,
15:47
so it's a good cause. And we're
15:49
like, no, what's the Belize trip? And she
15:51
says, oh man, it's amazing. It's
15:54
five couples only. It's a private
15:56
jet on a private island, a
15:59
private jet. You board a
16:01
private yacht like everything's like, you know private
16:03
private and my wife is like, oh my
16:05
god Whoa, like she's blown away. She's super
16:08
excited me I'm
16:10
terrified and I think this
16:12
sounds like the worst idea ever and I Don't
16:16
I don't I don't voice it because I
16:18
don't want to be that guy but inside
16:20
I like get anxiety I like it stressed
16:23
out and I'm like what the hell's going
16:25
on here? And so driving
16:27
home I Figure you
16:29
know part of my brain is you
16:32
know what we we probably won't win
16:34
that auction. So no big deal but
16:37
the bigger part is What's
16:39
wrong with me? Why did I react that way
16:41
and That is not
16:43
congruent with who I want to be. I want
16:46
to be the most amazing husband ever I
16:48
want to be you know, someone who Recognizes
16:51
something cool because I know that I
16:53
should be excited about it But I
16:55
was I didn't like it. It just caused me stress.
16:58
And so I decided to pluck that weed now
17:01
this is you know a little different but I
17:04
Worked with one of my performance
17:06
coaches gentleman named Elliott Rowe Who
17:09
is amazing? I don't know if you've had him on your
17:12
show, but he's amazing and he's a
17:14
hypnotist he coaches some of the top players
17:16
in the MMA some of the top players
17:18
in the UFC and And
17:20
the World Series of poker believe it or not. And
17:23
so I asked him I'm like, hey, I'd like
17:25
to dive into this. Why did that stress me
17:27
the heck out? and he
17:29
put me in a hypnosis session and He
17:32
brought me to a part of my life that
17:34
I actually didn't even remember Which
17:37
was when I was in third grade when
17:39
I was in the third grade I had
17:41
a teacher that knew something wasn't right, you
17:44
know I was you know coming, you know
17:46
coming to school with you know bruises and
17:48
you know wearing a turtleneck because
17:50
I had scratches on my neck and you know
17:52
different things and She knew
17:55
that something was wrong. And one day she says hey, I'd
17:57
like you to meet with the guidance counselor and I'm like,
17:59
okay I don't know what's going on. I'm
18:01
like, okay, fine. And so that guidance
18:03
counselor started asking me
18:05
questions and you know, we would meet every
18:07
week and she would ask me different questions and
18:10
you know, I really started to trust her
18:13
and it felt good because I wasn't able
18:15
to talk to anybody. You know, I didn't
18:17
have many friends. I wasn't allowed
18:19
to go over to people's houses. And so
18:21
I shared with her. I shared with her
18:23
some of the things that were going on at home. And
18:26
you know, most of them
18:28
not very nice. You
18:30
know, one time when I wasn't feeling
18:32
good, I got
18:35
sick in my oatmeal and
18:38
when I refused to eat it after my stepmom was
18:40
trying to make me, she stabbed me in the chest.
18:43
And so, you know, not the
18:45
greatest, not the greatest times, right? And
18:48
so I share these things with the guidance counselor.
18:50
And one day I show
18:53
up to our weekly meeting and you
18:55
know, I always felt good after our meeting. So I'm looking
18:57
forward to it. And I walk into the meeting, I open
18:59
the door and there sits
19:01
my dad and my stepmom
19:04
and the guidance counselor. And she
19:06
proceeds to tell them every single
19:08
thing I've ever told her because
19:11
she simply thought they
19:14
were too outrageous to be true and
19:16
thought that I was just needing more attention.
19:20
Looking back, I know she meant
19:22
well. I know, you know, that that had to be the reason
19:24
I have to think that way. But that was a really, really
19:26
bad day. And that was the day in third grade
19:34
that Ray Higdon stopped trusting anybody.
19:36
And I mean anybody. So,
19:39
you know, John, like, you know, you and I,
19:41
we might speak at an event, but
19:43
you want to talk personally, I'm going to dip to my room. And
19:46
it's not because I'm better than you. It's not because
19:48
I have some big ego. It's actually because I had
19:52
in my subconscious that if
19:54
I get close to someone and I start to
19:56
trust them, they're going to betray me. They're going
19:58
to hurt me. And so my
20:01
trepidation about this amazing
20:04
Belize trip was, I'm
20:06
gonna have to spend five days with people and I
20:08
won't be able to escape and I'll have to let
20:10
them in and trust them. And so
20:13
that was the humongous
20:15
weed that I plucked. And
20:18
so I just don't, now that I
20:20
understand the machine behind
20:22
the habit, I no longer
20:24
have that anxiety. I'm no longer the
20:26
guy that goes to my wife, I say, are you
20:28
ready to leave when we're at a party? I'm
20:31
no longer the guy that tried to talk her out of going
20:33
to parties. I've actually
20:35
completely changed that part of my
20:37
personality because I took the time
20:39
to study it and pluck that weed.
20:42
Pluck your weeds. What
20:45
a story, Fire Nation. I know a lot of you are resonating
20:47
with that in different ways. We
20:50
all have different stories in our past and you're
20:52
resonating with that in a different way than I
20:54
am and that somebody else may be listening as
20:56
well. But at the same time, the message
20:59
is coming through. Pluck your weeds. And
21:01
that's just one Fire Nation of 10
21:03
rules that will transform
21:05
your life. So instead of
21:08
going into another one, Ray, let's just really
21:10
end with a bang right here. Talk
21:12
to us about what you really want
21:14
Fire Nation to know about everything that
21:17
we've talked about here today, about why
21:19
time, money, freedom needs to be
21:22
on their 2021 reading list and
21:24
then we'll say goodbye. The
21:26
final chapter, and I won't
21:29
do an overview, but I'll just give the title
21:31
here, is Make an Impact. And
21:34
I'll tell you a real quick story.
21:36
We ran a reality show called Play to Win
21:38
and we did two seasons of it. CNBC
21:41
looked at it, didn't pick it up.
21:43
That's okay, maybe in the future. And,
21:46
but there was several amazing things
21:48
that came out of it. And one of them was
21:50
a lady named Renee
21:52
Adams. And Renee Adams,
21:54
she was in our season one of Play
21:56
to Win and she had,
21:59
let's see. never done a
22:01
video, never spoken in public,
22:04
never shared her story. Renee
22:07
opened up, you know, we created the environment for
22:09
people to open up. She opened up and she
22:12
shared that she had been a victim of
22:15
physical abuse, sexual abuse, and even
22:17
trafficking as a kid. She
22:20
had been in and out of foster homes. She
22:22
had had foster parents abandon her, which
22:25
just sounds crazy, and literally
22:27
if you can think of a bad thing to happen to a kid, she
22:29
had that. But
22:32
she had never shared it. She was embarrassed. She
22:35
was shameful. She
22:37
had never shared it, and
22:39
here she was. I don't know her exact
22:41
age, but maybe early, late 40s, early 50s. And
22:45
so I told her after love and honor and giving her condolences and
22:47
everything, and we talk about her
22:49
in the book, I said, listen, you
22:51
have the opportunity to inspire a lot of people. There's
22:55
a lot of people out there that haven't gone
22:57
through half the stuff you have that are depressed.
23:00
Your story would inspire them to keep going. They would
23:02
inspire them to play bigger. And
23:04
I say that a lot. Some people take it.
23:06
Some people don't. Well, the
23:09
next week, she was speaking at a
23:11
center for abused women.
23:14
She had never shared her story publicly. And
23:18
then just about eight months ago, she
23:21
spoke at the 17th annual
23:23
International Conference Against Human Trafficking
23:25
for the University of Toledo
23:28
and shared her story in front of 19 countries. And
23:32
so I say that because, you
23:35
know, if you've been through trauma,
23:37
if you've been through some tough
23:39
stuff, I really
23:41
see it as your responsibility to go
23:43
out there and share that story and impact other people that
23:47
aren't as strong as you, that are
23:50
contemplating suicide, that are depressed, that have
23:52
let it ruin their entire life. And
23:54
so, you know, that's one of the reasons I
23:56
share some of my tough stuff. You know, we
23:59
didn't really get into... business much, but there
24:01
is a lot of business in the actual
24:03
book of making money and you know what
24:05
we did to generate over thirty million dollars
24:07
online from losing it all in the real
24:09
estate crash and being in foreclosure. So we
24:12
do share that stuff but the big
24:14
message is hey you know just because
24:16
at one point you know you were
24:19
broken doesn't mean you have to
24:21
stay that way. You can inspire a lot of
24:23
people and I hope that you do. Fire Nation,
24:25
I like that way of putting it, that you
24:27
have a responsibility, that you have an obligation to
24:30
share because you just don't know how it's going
24:32
to positively impact other people. I mean you
24:34
know thinking back in 2012 when you
24:37
know this really clueless,
24:40
immature, naive podcast host named
24:42
Johnny Dumas launched a podcast
24:44
stuttering around interviewing you
24:47
know some unbelievably successful entrepreneurs.
24:49
I then get emails literally later
24:51
that year of people
24:54
saying this podcast saved
24:56
my life and it wasn't like I was
24:58
great. I was actually not great. I was
25:00
bad but it was because I was
25:02
bringing people on that were telling stories and those
25:04
stories were impacting the right people at the right
25:06
time. I was just a conduit. I
25:08
was just hosting the platform and to get
25:11
those emails and being like what if I hadn't
25:13
launched this podcast and it was like literally was
25:15
a question of mine and so you never know
25:17
Fire Nation the impact you're going to have and
25:20
that was in year one. Now I'm in year
25:22
ten, three thousand episodes, a hundred million listens so
25:25
you never never know. So
25:27
Ray take us home. How can Fire Nation pick up
25:30
this book? Where do you want them to go? Anything
25:32
else before we say goodbye? Yeah and we you know
25:34
we have it on
25:36
Kindle and Audible in our
25:38
voices and
25:40
of course the physical
25:43
copy on Amazon. The
25:45
easiest is tmfbook.com. That
25:47
stands obviously for Time,
25:49
Money, Freedom, book.com. So
25:52
tmfbook.com and you know
25:54
sometimes you know a group
25:56
leader or a you know someone who
25:58
you know has a close circle
26:00
of people wants to buy multiple copies. We
26:02
do have bonuses and cool stuff on there.
26:05
Um, if that's you and uh, but
26:07
it's at T M F book.com and uh,
26:09
John, thank you for inspiring me to start
26:11
my podcast so many years ago and just
26:14
appreciate all that you do. I love it.
26:16
And it's that ripple effects fire nation. It
26:18
literally never ends when it starts. T
26:21
M F book.com that's
26:23
T M F book.com.
26:26
Fire nation to the
26:28
average of the five people you spend the most time with
26:30
and hello, you've been hanging out with our H and J
26:32
L D today. So let's keep up that
26:34
heat. Head over to eelfire.com type array in
26:36
the search bar. This is not the first
26:38
episode of entrepreneurs on fire. He's been on.
26:40
So listen to the other ones. They were
26:43
all immensely valuable
26:45
and Ray, thank you brother for sharing
26:48
your truth, your knowledge, your value bombs
26:50
with fire nation today. For that we
26:52
salute you and we'll catch you on
26:54
the flip side. Thanks so much. Hey,
26:56
fire nation today's value bomb content was
26:58
brought to you by Ray. And if you're ready
27:01
to rock your own podcast, check out my free
27:03
podcasting course, where I teach you how to create
27:05
and launch your podcast for free
27:07
free podcast course.com. I will catch you
27:09
there or I'll catch you on the
27:11
flip side. Imperfect
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