In Episode 43, Chris and Calvin discuss directional selling. Tune in to learn what each term means in relation to price and value.

3 Key Points

• Only sell to the right buyer, do not use directional selling to trick people into buying. Upselling happens when your customer needs a higher price and value offer.
• Down selling happens when your customer needs a lower price and value offer than what you are selling.
• Cross selling is around the same price and value point.