0:01

Boom. Shake the room fire

0:03

nation. JLD here, and welcome to entrepreneurs

0:06

on Brought to you by the HubSpot Podcast

0:08

Network. with great shows like a success

0:10

story podcast. Today, we're pulling

0:12

a timeless e o episode from

0:14

the archives so the giveaway may not be

0:16

active. And we'll be breaking down this steps

0:19

to business success to drop these value

0:21

bombs I brought Clay Clark into E. O. Fire

0:23

Studios. Clay is the former US

0:25

SBA entrepreneur of the Year, founder of

0:28

six multimillion dollar companies, a

0:30

Forbes contributor author of thirteen books

0:32

and host of the six times

0:34

iTunes Clark podcast

0:36

And today, foundation will talk about how most people

0:38

have allowed the process of optimizing their

0:40

websites to become overly complicated.

0:43

Here's how to simplify understanding the

0:45

urgency of the situation and whatever

0:47

you do, do it wildfire nation and here's

0:49

how to do that and so much more.

0:51

And a big thank you for sponsoring today's episode

0:54

goes to Clay in our sponsors.

0:56

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1:35

to success story wherever you get

1:37

your podcast. Clay,

1:41

what's up to Nation and share

1:43

something interesting about yourself that most

1:45

people don't know. What

1:47

is going on there, nation? I have

1:50

thirty chickens, fourteen cats, north

1:52

of forty fire extinguishers, and I've

1:54

had enough day quilt today to kill small goat.

1:56

No wonder why you haven't moved to Puerto

1:59

Rico yet, because that is a lot of baggage,

2:01

my friend, this going on there. In

2:05

Nation, Clay was actually last on

2:07

Osh Mueller's on back in two thousand

2:09

fifteen. So it's been over four

2:11

years. So there's been a lot going on in your

2:13

world I've been keeping some tabs. I've

2:15

been being filled in by my team here, but

2:18

share with Nation the new projects

2:20

that you've been up to since we last

2:22

chatted. Well, we have a

2:24

men's grooming lounge chain. It's

2:26

kinda like a haircuts meets country

2:28

clubs called Elephant in the room, and we

2:30

just opened up three additional locations

2:32

in the past years, two in Oklahoma

2:34

City, and another one in Tulsa. And

2:36

we have thousands of members. It's a membership based

2:38

model. We do that that business is doing well.

2:41

And I released a new book called search change of

2:43

domination that we're selling a lot of copies

2:45

of right now on Amazon. And

2:48

my wife and I, we just bought thirty

2:50

nine acres that has like a pond and

2:52

a lake we're in the process of building

2:54

Camp Clark and Chicken Palace. Whoa. And

2:56

I just finished my Camp Clark and Chicken

2:59

Palace here, but I'm now expanding from

3:01

seventeen acres to the thirty nine and we're

3:03

gonna start hosting our workshops there

3:05

as opposed to at the office building where

3:07

we currently have a big old twenty thousand square

3:09

foot facility. so exciting.

3:11

You have so much stuff going on. It makes me feel

3:13

so lazy. But looking back

3:15

over here, JourneyClay, you started

3:18

your first multimillion dollar Not just

3:20

like million, not six figure. We're talking a multi

3:22

million dollar company, d j

3:24

connection dot com, at eighteen

3:26

years old. So you are very

3:28

successful at a very young age.

3:30

What do you attribute that early success to?

3:33

Well, I I stuttered as a kid.

3:35

and that wasn't good. And

3:38

I had a it won't get make to mimic the show dark,

3:40

but I had some abuse that happened at at a

3:42

very young age. And then my parents saw it was happening

3:44

and stopped it, but it it happened, you know. And then

3:47

when you stutter, you get made fun of. And so

3:49

I think you take your bitterness and you can turn it

3:51

into bitterness or turn your bitterness and turn

3:53

it into know, M and M songs.

3:55

And I I became a DJ.

3:57

And so I kinda dressed dressed like M and

3:59

M,

3:59

kinda acted like M and M, but I was very,

4:02

very good at at DJing. And

4:04

I just had this mindset of, like, I'm

4:06

gonna prove everybody wrong.

4:08

And I had one mentor. His name was Uncle Jerry,

4:10

and he had eyes that looked like a raccoon. And

4:13

I was living with him because my dad's

4:15

parents passed away in

4:17

an unexpected turn of events And so

4:19

my dad's an only child. He's down in Waco,

4:21

Texas, taking care of the the the

4:23

home, and I get shipped up to Minnesota

4:25

to live with this uncle Jerry with the raccoon

4:27

eyes. and Uncle Jerry, I didn't know

4:29

it. It turns out John Leidoumas. Turns out

4:31

he's super rich. I didn't know Michael was rich.

4:33

And so he

4:35

told me if I didn't get up at five

4:37

and feed the chickens, I couldn't

4:39

eat. And I thought, well, what's a game? What's a game

4:41

of chicken about the chickens? So I decided to

4:43

not get up, and then he didn't serve me

4:45

breakfast, and he didn't serve me dinner.

4:48

And I thought this guy's not not kidding.

4:50

At the time, I felt this thing called a

4:52

work ethic. And Jerry had

4:54

the thing. If you have time to watch TV,

4:56

don't do push ups. Whoa. So my parents

4:58

shipped a fat kid to Minnesota

5:00

who was when

5:01

they came to moved to Minnesota due to financial

5:03

reasons, they found a very a physically

5:05

fit kid who worked very hard

5:07

all the time, who had been taught

5:09

the art of the grind from

5:11

my Uncle Jerry.

5:13

EOFire nation, I really just hope you realize

5:16

that you could instill these habits.

5:18

in your kids, in your family, in your

5:20

loved ones. I mean, this is not something that

5:22

you're stuck just because you may be fat and

5:24

lazy one day one, doesn't

5:26

mean need to be fat and Clay two. Like, it

5:28

literally could start today.

5:30

And man, I just wonder how many

5:32

times you've actually just said, thank goodness

5:34

for that situation because it's obviously

5:36

created the person that you are today who is

5:38

literally the least lazy person

5:41

that I personally now. And, I mean, you've just

5:43

done so many things. I kinda wanna get into

5:45

your most recent thing, which is your book

5:47

search engine domination because

5:49

it's all about dominating these

5:51

search engines, but where

5:53

do most people go wrong when it

5:55

comes to that specific tactic?

5:58

Well, most people have allowed

5:59

the process of optimizing their

6:02

website to become over complicated, and

6:04

they end up hiring a search engine up optimization

6:06

firm. That that tells them that optimizing a website is

6:08

more complicated than designing

6:11

a nuclear submarine or or or

6:13

drawing a blueprint for building

6:15

a professional football stadium with like a with

6:17

like a big retractable dome. And,

6:19

really, if everybody will take a moment and just do

6:21

a search, for Tulsa Pediatric

6:23

Dentistry. That's one of my partner clients.

6:25

Tulsa Pediatric Dentistry. And if you do the search,

6:28

you say, oh, look, it's Marl, Lion Kiderman

6:30

coming up top.

6:31

Why is that? If you Google search,

6:34

Tulsa let's go Tulsa irrigate

6:37

Tulsa sprinkler systems. Tulsa sprinkler

6:39

systems. You'll see one of my clients Living water,

6:41

irrigation comes up top. If you google

6:43

search Dallas real estate photography, you'll

6:45

find one of my clients full package media. comes

6:47

up top. So I have a hundred and sixty clients

6:49

who we've helped to grow two point three

6:52

billion dollars this year, Dumas, is two

6:54

point three billion dollars. of revenue

6:56

this year, a hundred and sixty clients who have literally

6:58

grown by two point three billion

7:00

dollars this year, shah

7:02

homes dot com grew from thirty seven million

7:04

dollars We're talking about building houses to

7:07

eighty million dollars. And as of

7:09

the time we're recording this, it's not the

7:11

end of the year yet. k. This

7:12

is think about this. So when you learn

7:14

the systems, everyone goes, I know III we

7:17

all use Google. We all use they say, I'm

7:19

gonna do my research. I'm gonna Google that. when

7:21

Dave Berlin told me about your show five

7:23

years ago, he said Dave was on my employees and he

7:25

said, you

7:26

gotta listen to John Dumas. He's demand.

7:28

It's EOFire. This dip

7:30

every day. This guy's a he's

7:32

sick. He wears a unbelievable work

7:34

ethic. This guy is so consistently, you'd love

7:36

this guy. I do I say, I'm gonna do my

7:38

research, which which consists of what? A Google

7:40

search. So we all we everybody uses Google,

7:42

but no one knows how it works. And so I

7:44

decided to distill it into a

7:46

system that an idiot like myself

7:49

who took my ACT three times, algebra three

7:51

times, I put it into a system step

7:53

by step that everybody can do it paint by numbers

7:55

and I fill it with over fifty

7:58

verifiable case studies with

7:59

phone numbers. So you can call these people and

8:02

verify it worked. I got their permission.

8:04

Fire Nation, there's a reason why

8:06

Google is now a verb. It's like to

8:08

search. It's because it has become that

8:10

word now. And that's why We do everything

8:12

on Google. Google Maps. We search

8:14

for things. Google. We search for things.

8:17

Google there. Google that, like, it is literally the

8:19

word that we use because that's what we do when we

8:21

wanna find any information out.

8:23

So obviously, we just talked about a lot of

8:25

things that people get wrong try to over complicate

8:27

things. They listen to the wrong people, all these different

8:29

things. But what are some just practical reasons

8:32

why people should optimize their

8:34

website? Well,

8:35

okay. Unless you hate money, you

8:37

should probably have to march your way. nation

8:39

loves money just for the record. Yep. This is the themes long

8:41

of people that hate money. You

8:44

get the little communist national anthem. If you're playing

8:46

this while listening to today's show, I would

8:48

encourage you to optimize your website. But

8:50

seriously, what you wanna do

8:52

is you you gotta understand that

8:54

full package media. The guy who started the

8:56

company, Thomas was a

8:58

he was a a driver a paramedic

9:00

driver. Thomas Crossen was a paramedic

9:03

driver three

9:03

years ago. He just passed a million

9:06

dollars of gross revenue with a

9:08

thirty five percent profit margin. he

9:10

just bought a Tesla cash. I

9:12

mean, my company, if you Google search Tulsa

9:14

men's haircuts, Tulsa men's

9:16

haircuts, You'll see elephant in the room my

9:18

company comes up top. That's a multi million

9:20

dollar company. If you Google right now, everybody

9:22

Google. Bill Bella Chek's number one

9:24

fan, but use the number sign. And

9:26

who comes up top? I do. Why?

9:28

Because I know how Google works? If you Google

9:30

search carpet cleaning quotes,

9:32

one of the brands I coach, OxyFresh,

9:34

we have four hundred locations

9:36

now, John. We just passed four hundred

9:38

franchises that are open because we're

9:40

talking Google. It Bill

9:42

Bell Elitex number one fan. In America's

9:44

number one business Clay, Clark

9:46

teaches many people's successful management

9:48

principles. That's unbelievable. and his

9:50

assistant rejected me, Burj Najarian, a great guy,

9:52

by the way. His job is to make sure the idiots like me

9:54

do not interrupt the bill, bell check. But if you

9:56

Google Search, Burj, BERJ

9:59

Najarian, I

9:59

now come up top for his name. because I

10:02

recognized if he's gonna reject me, I

10:04

must come up top for his name. That's

10:06

so great. That's so

10:08

great. It's a beautiful thing and

10:10

everybody can do it. It's a move. I mean,

10:12

generally do this when you started. I I know I

10:14

shouldn't interview the interview No. Please

10:16

do. When you started e o fire,

10:18

you had to feel like it wasn't gonna work. It's not

10:20

gonna happen. No. You just grinded. You

10:22

grind. You did it. And here

10:24

you are. that's so cool and

10:26

everybody out there can do it. We can all and we're just we're

10:29

you and me. We just encourage people. We and

10:31

I want to give you a a practical

10:33

step so

10:33

you don't leave feeling like an Easter

10:35

bunny going, wow, I'm motivated, but now what? I'm

10:37

just teaching you the what. This is what these are the steps

10:39

to take, man. give us

10:41

a general overview of how to optimize the

10:43

website. I mean, we're all fired up about it. We see

10:45

how you've done it with Bill BellCheck and

10:47

all these I mean, I

10:49

wanna know the general overview. How

10:51

do we do this? Well, step

10:53

one, and I'm giving a ton of free stuff to your

10:55

listeners because you're the best after out there. So

10:57

here's the deal. if you will leave

10:59

a review of on on the John

11:01

Lee Dooms on the EO Fire Show. So if you'll

11:03

find the EO Fire Show on iTunes or

11:06

spotify or iHeart,

11:08

whatever, and leave a review about the Dumas

11:10

or the e show and screenshot that

11:12

beast and send it to me to info

11:14

at drivetimeshow dot com. My team

11:16

will do a thirty minute assessment with you

11:19

for free. At least a hundred thousand. You

11:21

are amazing. is the best offer

11:23

I've had in two thousand three hundred and sixty

11:25

four episodes. But they have to leave review for you.

11:27

No leave review about me. Just say, you know, John

11:29

Leidoom is how he's impacted your life. Do

11:31

it. And it's a thirty it's thirty minutes. I normally would

11:33

charge about a thousand dollars. It's it's

11:35

free. And we'll go

11:35

through it, so we're gonna do an assessment.

11:38

Wait. For the record, I'm gonna now leave a

11:40

review from my own show to get this foundation

11:42

so you better be doing it too. Oh,

11:44

no. Yeah. So or or if you go to

11:46

the best SEO book dot com, the best SEO

11:48

book dot com. You can download the book for free.

11:50

And when you download the book for free, open

11:52

to chapter two, open to chapter two,

11:54

download the ebook, it's free, and there's a checklist. So I'm just

11:56

gonna go through a few of them. Step one. Build it

11:58

on WordPress. What? Build it

12:00

on WordPress. I don't wanna build it

12:02

on WordPress. Build it on WordPress. Don't custom

12:05

code that piece. Build it on WordPress.

12:07

Step two, get the GoDaddy

12:09

Gro package or a fast hosting

12:11

service. It has to be reliable. But I wanna

12:13

host it with my mom's cousin. He lives

12:15

in the basement. He's awesome. I love Bernie.

12:17

He's awesome. With hosting your website with

12:19

Bernie, Stop doing. Host your

12:21

website with a big boy business, a big boy

12:23

business like grow like a GoDaddy. Use the

12:25

grow package so it loads fast. Step

12:27

three. We gotta optimize your

12:29

title tag, your meta description, and your

12:31

meta keywords. Okay? We gotta do that. And in the book,

12:33

it explains what that means. A lot of examples

12:36

then we gotta have a thousand words of

12:38

content per page. Why? Because

12:40

Google wants three hundred and fifty words of

12:42

original HTML content, original

12:44

words per page. So you want a

12:46

thousand words per page.

12:48

A thousand words per page.

12:50

And if you Google search Ross Golan,

12:52

R0SSG0LAN

12:53

He

12:55

is the one who passed the Music Modernization

12:58

Act, which basically allows musical artists,

13:00

top forty artists to get paid for their

13:02

music. He also writes songs for Selena

13:04

and Justin Bieber. He's a guest. If you

13:06

Google search his name, Ross Golan, you'll find me on

13:08

page one somewhere. And that is

13:10

because I wrote

13:12

fourteen

13:12

pages of original

13:15

content about him, so

13:16

much so that my wife was a deteriorating

13:18

event. She came back and was disturbed

13:20

that I hadn't moved my body, and I was

13:22

still down in the man cave, typing about Rusco

13:24

and original content,

13:26

and I did and right now, I'm working

13:28

on a twenty two

13:30

hour bill

13:31

bill check series

13:33

filled

13:33

with a hundred and two fun facts that nobody

13:35

knows and seventy five notable cotables So

13:37

when Bill Belachek types in his

13:39

name, he shall find me. Are you a

13:41

pediatrician? I'm obsessive. Okay. because

13:43

I am too. I'm from Maine, some New England. I'm

13:45

not from New England. I have no geographical

13:47

ties, but I started somebody told me

13:49

years ago, a very successful business owner, a a

13:51

billionaire. He said to me, you know, you have to

13:53

hire character and trained

13:55

skill. You know?

13:56

You never wanna be held hostage by your employees.

13:58

You wanna bring in new talent, you know, every week,

14:00

always be interviewing, you know, and

14:02

I'm going, where are you getting this stuff

14:05

from? And he says, oh, well, Bill Bellachek. I

14:07

mean, he's he wrote the book on management. He's

14:09

a he's a fine coach. If you understand, he is the

14:11

general manager. and of the head coach. I

14:13

mean, well, not a lot of Clay, not a lot of

14:15

coaches pick the players and coach

14:17

the players and pick their salaries. And that's what

14:19

Bill Bellatuck does. And that's I'm just an

14:21

excessive fan

14:22

of Bill BellCheck. Fire Nation,

14:24

there's what the passion lies. And when you find that

14:26

passion, go all in and do some crazy

14:28

things like play does. And I think right now we're on number

14:30

four, which is one thousand words of

14:32

content per page. You'll keep ripping through these. Yeah. So you

14:34

want a thousand words of content per page. And I have

14:36

to get a thousand words of content per

14:38

page. What you wanna do is you

14:40

wanna make sure that your website has

14:42

HTTPS encryption.

14:44

So what what I mean by that is your site

14:46

has to be encrypted so that it cannot

14:48

be hacked as easily.

14:50

Okay? And you can purchase that from GoDaddy

14:52

for eighty bucks a year.

14:54

Alright? So now your structurally

14:57

built right. Now that it's structurally built right,

14:59

you gotta commit to a regimen. You gotta commit to

15:01

a regimen, and the regimen's gonna consist

15:03

of two activities. And John Lee Dooms, you know

15:05

this because you're an Amazon best selling

15:07

author. Sure. Everybody reads reviews.

15:09

Everybody

15:09

reads reviews. Everybody reads

15:12

reviews. According to Forbes right now, over ninety

15:14

percent of consumers read reviews,

15:16

and they actually read reviews, they

15:18

prefer reviews as opposed to

15:20

personal recommendations now. because you

15:22

all know, we all we all have an uncle

15:24

who's a bad plumber, and people

15:25

ask, hey, so is that would you use

15:27

Jerry for your plumbing needs? And

15:29

you go, oh, you know, Jerry is a good guy. And you're like, yeah,

15:31

but would you use them for your plumbing needs?

15:33

And you go, oh, you know, because there's a

15:35

fork in the road. You could Clay, no. No. Jerry is a

15:37

dysfunctional man. Don't hire him. now you

15:39

won't see Jerry at Thanksgiving. Or

15:41

you could say, don't you know,

15:43

yeah, Jerry is a great guy. Use him, which

15:45

is a lie. and then you end up your

15:48

friend uses them and all of a sudden, you have the curse of

15:50

a bad referral. That's the option. It's the fork in the road.

15:52

That's the that's the proverbial issue. So

15:54

Google reviews, people Clay leave a review. Or

15:56

on Amazon, they leave a review, and and then they

15:58

figure if there's enough of them, it must

15:59

be true.

16:00

And so you wanna gather at

16:03

least one Google review per

16:05

day if you're a small business,

16:07

one Google review per Clay, and you wanna

16:09

get one video review per day on

16:11

YouTube. So if you Google search my name

16:13

right on YouTube. Go to YouTube and type in

16:15

ThriveTime show conference

16:17

reviews or Clay Clark

16:19

reviews. Everybody has haters. We all have haters that

16:21

get it. But we have right now over

16:23

eleven hundred people on video

16:26

talking about how our in person two

16:28

day workshop was their favorite thing ever been to. Wow.

16:30

Over eleven hundred on video. And we

16:32

have over six hundred and seven it's six

16:34

hundred and seventy two as of right now

16:36

reviews on Google, well over a

16:38

thousand on iTunes. And it it you

16:40

just gotta get a Google review everyday, one video one

16:43

Google review day, one YouTube video

16:45

review per day, and one page of

16:47

content per day. per day. You gotta

16:49

get her into a routine, into a

16:51

rhythm. And you wanna find the keyword you

16:53

wanna be top for, and our

16:55

search engine experts will help you

16:57

figure out much content you need to

16:59

win. But if you wanna see how much content

17:01

I have, just go to

17:03

drive time show dot com And then

17:04

right in front of the URL, and

17:07

we're getting kinda nerdy. Right in front right

17:09

before you get to the HTTPS type

17:12

site colon. So site colon,

17:14

like, colon pal, I guess. Like,

17:16

clear your colon, colon, so site,

17:19

colon, h d and you we put right right in front

17:21

of the drive time show dot com. And you'll

17:23

see right now, we have approximately seven

17:25

thousand eight hundred and sixty pages. So

17:27

again, Clay, how did you do it? Thrive time

17:29

show dot com. right in front of the URL

17:31

type in site colon hit enter. And you can see

17:33

Google is is just sync up. We have approximately

17:35

seven thousand eight hundred and sixty pages they're

17:37

counting right now. or if

17:38

you go to EITR lounge dot

17:41

com, EITR

17:43

lounge dot com and you put site colon

17:45

in front of that, You can see we have

17:47

six thousand two hundred and twenty pages. So if you

17:49

wanted to beat elephant in the room, you

17:51

would need approximately eighteen thousand pages

17:53

of content to beat me in Tulsa. you wanna

17:55

have three times as much content as the incumbent to win.

17:57

So you'd wanna have eighteen thousand pages, that'd

17:59

be

17:59

step one. Or if you're

18:01

on the Thrive Times show, you'd need,

18:03

like, twenty one thousand and pages

18:05

of content. Ouch. Yeah. And you've been

18:07

doing some shows. Have you done is this your seventh show?

18:09

Is it your fourth show? How many shows have you

18:11

done so far? two thousand three hundred and sixty four. I knew that

18:13

was close. Let me just let me just try that real

18:16

quick here. Let me see. So I'm gonna do a little

18:18

check on your site. And right

18:20

now, we've got you have three

18:22

thousand one hundred and sixty shows.

18:24

Apparently, you've been busy, you know? So that's

18:26

to to beat you in various search results, somebody

18:28

would have to get about nine thousand pages of content.

18:30

Wow.

18:31

Yeah. Good

18:32

luck. Good luck. Yeah. And I would just say,

18:35

now the other the the final step that

18:37

I'll give the listeners and you can download all these because

18:39

there's so many more steps. But the final step

18:41

is you wanna be relevant, you wanna do

18:43

a press releases if you have

18:45

something to talk about. So one of my

18:47

clients right now, if you google

18:49

Clayclark Twitter, you can find

18:51

the story. or probably the best way it would be to

18:53

search for Oklahoma Man.

18:56

Oklahoma Man buys

18:59

eight billboards. So

19:01

one of my clients bought eight billboards. This is

19:03

Tulsa Man uses eight digital

19:05

billboards to declare love for his wife. His

19:07

name's Josh Wilson

19:08

with Living Water Irrigation.

19:10

We

19:10

bought billboards that says I love you

19:12

more aiming. And he's

19:13

been on now the Kelly Clarksons Show,

19:16

He's been on Good Morning America. He's

19:18

been on people. Every local

19:20

news affiliate, every paper print,

19:23

Fox News.

19:24

whatever Jack on the web is, he's been

19:27

on, I mean, all these different websites

19:29

and these people backlink to him. And

19:31

when

19:31

you get a backlink from a high quality

19:33

news publication that helps you. But I

19:35

know it's kinda hard to get back links, so you

19:38

don't have to get back links to be top in Google.

19:40

That's just one more web. But in the book, it's

19:42

very linear. just check the boxes

19:44

and do it and it works. It's free to download if you

19:46

go to the best SE0 book dot

19:48

com. The

19:50

best SE0 book dot com and EOFire

19:52

Of course, if you want to just totally

19:54

dominate, you're gonna be getting the book search

19:56

engine domination because Clay lately

19:59

kills it with that entire book. And

20:01

of course, if you want that thirty minute free

20:03

consultation, you're going to screenshots

20:06

a review from entrepreneurs on fire,

20:08

preferably in the Apple

20:11

Podcasts section and you're going to send it. Were they gonna

20:13

send a Clay for that? You

20:15

wanna send it to info at drive time

20:17

show dot com. Info at drive time show

20:19

dot com. That's where you wanna send it. And then we're

20:21

gonna do a thirty minute. Think about

20:23

that. Thirty a minute. Thirty minutes. Now again, does it have to take thirty

20:25

minutes? Does it no. I mean, no. I mean,

20:26

if you wanna get on the phone, it's I don't I

20:28

don't like WordPress. Like, we can hate wordpress.

20:30

Well, then that's probably a shorter call. But if you hop on

20:33

there and you wanna know, we just

20:34

I met with a couple today. They own papa

20:37

Gallo's pizza. in

20:39

Satellite Beach, Florida. They

20:41

were just here today. They have

20:43

almost doubled their size

20:45

of their pizzeria in the past

20:47

two years. Now you

20:47

have to have great service. Clay. We got

20:49

great service, but I'm giving you real people. You

20:51

can check out Google Search Tulsa

20:54

Cairo Proctor. Doctor

20:57

Breck he just doubled his business there. Since

20:59

I've met you, these people have doubled their

21:01

business, and it turns out you can use money to

21:03

buy goods and services in your time back.

21:05

You can buy your time back. I

21:07

don't think generally do is mow his lawn. John, do you mow your

21:09

lawn? I do not

21:10

mow my lawn. See, you can put do you pay someone

21:12

or they work for free? They Clay volunteer.

21:14

and I had to pay them. Now, because see what I'm saying, though, you could buy your

21:16

time back and this is so exciting and

21:18

I just feel like I had to put it

21:20

into a book that would work for somebody

21:23

like myself who had to take their ACT three

21:25

times. I I we gotta take the nerdy out

21:27

of it, baby. Fire nation engine

21:30

domination. Get it b squared.

21:32

Make it happen. Do the review. Get

21:34

your thirty minute free

21:36

consultation. Awesome stuff. and we have so much more up

21:38

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23:44

Clay, we're back and I just wanna cut

23:46

to the heart of the matter because

23:48

you are an inspirational guy. You motivate

23:51

a lot of people fire nation listening

23:53

right now has got a little fire burning because of some

23:55

things you've already shared. what

23:58

drives you to achieve

23:59

success? I've got a picture of my

24:02

dad that I keep here on the studio when I

24:04

do my podcast. And my

24:06

dad went to world Robert University, and he

24:08

graduated near the top of his

24:10

class. He was the star pitcher of the Lilly

24:12

World series back in nineteen sixty

24:14

five. and he called me about

24:16

three years ago and told me

24:18

that he had Lou Gehrig's disease and

24:20

was gonna die in about

24:23

twelve months. and And

24:26

when you recognize

24:28

that, again, I grew up without money. Okay?

24:30

But when you recognize that my dad,

24:32

I'm thirty nine. when my dad was thirty nine, thirty eight,

24:34

thirty seven, he had with with a college

24:37

degree, graduated

24:38

near the top of his class, he was in the toe he Clay number

24:40

two overall. He was

24:43

delivering pizzas at Domino's and

24:45

working the night shift at a convenience

24:48

store to provide for us when he was my

24:50

age. Think about

24:51

that. And I hated my dad

24:53

because my dad worked

24:55

to provide for me. So I thought he didn't care about

24:57

me. You see how twisted that is? So

24:59

my dad got off the work shift. He got he got done with work

25:01

at quick trip at usually three AM.

25:04

So I set my alarm for three so I could

25:06

see my dad. and we would

25:08

watch sports center reruns. Dadadadadadadadadadadadadad.

25:11

That's how I would eat I would eat

25:13

burritos from quick trip with

25:15

and now I'm thirty nine and I still wake up

25:17

at three because

25:18

of that. And so when

25:20

I'm talking to you right

25:22

now or or your listeners,

25:25

I'm not talking to an

25:27

audience for the need of money. I'm

25:29

simply done trying to earn money. I'm not trying to make

25:31

money off of you. This wrong with making money. There's nothing

25:33

wrong with that. I'm not a socialist I get. But I'm

25:35

saying, is there's there's no

25:37

need to live in poverty. We can live

25:39

in prosper. thirty. And when you have

25:41

financial abundance, you can give

25:43

more. Be more. It's like a

25:45

magnifier. You can give to the things you wanna give and you can

25:47

buy your time back. And now

25:49

I've got five kids. I'll

25:51

go into private school, cheer

25:53

lessons, drum lessons. I spend

25:55

time with them, and I believe there's

25:57

somebody listening right now who is a

25:59

Tom Clark. So

25:59

I only have a hundred and sixty clients. I'm never

26:02

gonna grow our program. But when I work

26:04

with our I

26:06

don't it's weird, but by look at them, it's

26:08

almost like I see a hologram of my

26:10

dad right next to them, saying

26:12

teach me. I just wanna know what to

26:14

do because my dad didn't know what to do. So

26:16

he went to some Getbridge quick seminars. They ripped

26:18

him off. He went to the you know, he

26:20

tried to get the insurance license. He tried to

26:22

become a real estate guy. He tried to buy land.

26:24

You know you know, you try these different things and there's

26:26

seminars that'll try to, you know, get

26:28

you excited and get you pumped up and then

26:30

trick you into something. And I know

26:32

you don't do that, and I don't do that, but a lot of people

26:34

do that. And so I'm just saying

26:36

right now, if you're out

26:38

there, because you're you're net worth, by the way,

26:40

has nothing. to do with your value as a

26:42

human. I believe you're put on this earth for a

26:44

reason. But if your net worth is not good

26:46

and it's been not good since birth, I

26:48

wanna

26:48

change the conversation. I'm a millionaire

26:51

maker. That's what I do. I've already achieved my

26:53

goals. A lot of people are twenty six years

26:55

old. and they haven't hit their goals. I hit my goals. I was

26:57

twenty six, John. They do most. We're doing four

26:59

thousand weddings a year at d

27:01

j connection dot com. I sold that thing and

27:03

my goal was to hire my dad before I was thirty. So

27:05

when I was twenty seven years old, I picked up

27:07

the phone, I called

27:09

3202249308I

27:13

think my mom still has the number. And the other day,

27:15

I called it, and I don't know why. I just it's it's

27:17

a weird thing. I used to call my dad all the time on the

27:19

way home. but I you you know, that's that was

27:21

the number. Call my dad dad. I'm gonna hire

27:23

you. He says to do what? I said just to be

27:25

dad. There's no Nothing. You just you're

27:27

hired. And he's key just got laid off again. And

27:30

he's going, are you are you kidding me? Are you kidding

27:32

me? I go, no. You're coming to Tulsa.

27:34

Come come. he moved down here with my hand in mind. He my

27:36

mom, moved moved down here, hired my dad.

27:38

And then when my dad got sick,

27:40

they were talking about, you know, my dad,

27:42

he has an hard time breathing, he wore a mask,

27:44

barely hear him. He's afraid, we're gonna rasp me.

27:46

We need to talk. And my dad says, he

27:49

looks he would raise his eyebrows to get my

27:51

attention because he couldn't talk. You know, he'd

27:53

barely whisper. So he raises his eyebrow. I go, dad, what's up? I take the gap in

27:55

the mask off, and he says, I want

27:57

you to plan

27:57

something for me. So I would

27:59

start talking. said, what he

28:01

was, I wanna I wanna go to my reunion, but

28:03

they won't let me go because they think I'm gonna die.

28:06

So

28:06

I talked and you gotta have, like, a nurse person

28:08

go with you. You gotta have all the tubes

28:10

and lung pressure machines

28:12

and all these apparatuses. And my

28:14

dad, I paid for it. We went down

28:16

there to his reunion. and it costs

28:18

money to do that. And I used my money to do

28:20

it. I didn't wanna get paid back.

28:22

And we went down there. He pulled up

28:24

in his wheelchair. You know, the reunions, a lot of

28:26

times people don't show up. everybody who

28:28

was alive showed up for his reunion. He got

28:30

a standing ovation when he came in, and he told

28:32

me said, son, that is the highlight of

28:35

my life. That's what he said. It's highlight of my life. That

28:37

happened. And then we threw him a going away

28:39

party while he was still alive. So it's like

28:41

a funeral that you get to attend, but

28:43

you're alive. and coach

28:44

Eddie Sutton, the Hall of Fame basketball

28:46

coach. Yes. And all these people,

28:48

Paul Preci, the NBA coach,

28:50

good friend of mine, coached on the Lakers

28:52

Clay last job, you know, coaches at

28:55

St. John's great coach and player in

28:57

the NBA for years. He gave my dad.

28:59

He gave my dad his NBA a

29:01

Bucks draft jacket. The the jacket

29:03

they gave you in the hat when they draft you. He gave

29:05

it to my dad. Like,

29:06

people, like, came and said, Tom, you met this

29:09

to me, and he's alive. And

29:11

that cost money to fly people in jointly do this.

29:13

It costs money. People don't have

29:16

money, but I have money. So I used

29:18

my money not to buy

29:20

things, but to buy time.

29:22

And that is

29:23

why I do what I do. nation, if

29:25

you don't have shivers right now, check

29:27

your pulse because That is

29:29

exactly why we do what we do. So we can live

29:31

the life we want. So we can have the financial

29:34

freedom, the location freedom, the

29:36

lifestyle freedom, the overall freedom

29:38

to make these types of choices for

29:41

those who we love. Now you,

29:43

Clay, have an amazing morning

29:45

routine. I'm a big morning routine guy

29:47

myself. So walk us through how you personally organize

29:49

the first four hours of each

29:51

and every day. Well, it is

29:53

changing a little bit, so it's it's true as of

29:55

this morning. it's gonna change a little bit and

29:57

I'll talk about that. But I wake up at three

29:59

AM. The only

29:59

guy that I know who beats me in the office is Jonathan

30:02

Kelly, who I did he's the co author

30:04

of the book search engine

30:06

domination. Jonathan worked

30:08

on on the search engine team

30:10

and essentially wanted to know how to get

30:13

promoted. And I said, you know, beat me to work, and he's beat me

30:15

to work every day since then. So big shout out to

30:17

Jonathan Kelly. But I wake up at

30:19

three. I get to the office at

30:21

approximately 44053

30:23

fifty five, because what's kind of paperwork I'm knocking

30:26

out? They will work out for about a half

30:28

hour. And then I do my meta

30:30

planning, which is, oh, all it is. Don't don't make it It's

30:32

meta time. Some people call it meditation. Some people

30:34

call it prayer time. Just Here's what

30:36

it is. It's me.

30:38

just getting out my to do list for the

30:41

Clay, well, you know, as I'm kinda getting ready to hop

30:43

in the shower. And I'm just writing about things that

30:45

I have to get done today. I have a big

30:47

typed out list, you know, but the things that have

30:49

to get done. Like my wife's on jury duty today,

30:51

that has to be done. I gotta pick up my

30:53

son tonight from basketball that has

30:55

to get done. Things that have to get done. I have a a my

30:58

attorney, I'm talking to him about a new project I'm working on

31:00

that has to get done. I had to buy the

31:02

land that had to get done. So I make

31:04

a list and it takes me I make a list and it takes me

31:06

about a half hour to do it and it's my list

31:08

for my goals for my f

31:10

six life. So my goals for

31:12

my faith My family, my

31:14

finances, fitness, friendship

31:16

and fun. My goals for my faith, family,

31:18

finance, fitness, friendship, and fun. I called my f six

31:20

life. I designed the life that I want to live. Then

31:22

it's six o'clock. That's our

31:25

first meeting where I coach our coaches,

31:27

and each one of our coaches works with fifteen

31:29

clients. I answer all the client

31:31

questions. and the day begins to go and

31:33

it goes fast. But there's

31:35

a bible verse I wanted to share with some

31:37

of your listeners out there. Matthew sixteen

31:39

twenty six reads, For what good will it

31:41

be for someone to gain the whole

31:44

world yet forfeit their soul?

31:46

Or what could anyone give an exchange for

31:49

their soul? And

31:49

I'm not saying you have to be a Christian. I'm not trying to

31:52

make a religious show. What I'm saying is that

31:54

if you're not careful,

31:55

your Monday leads into a Tuesday.

31:57

which is usually followed by a Wednesday and a Thursday and a Friday

31:59

and then a Saturday kinda comes around the corner. Then

32:01

there's a Sunday and we're kinda going,

32:03

well, next Sunday

32:06

John to do this. Someday I'm gonna

32:08

do this. But someday is never on the calendar. It

32:10

just it you know, I've looked at it. I've tried I bought a lot of

32:12

calendars. I got ones with dogs and I

32:14

got an awkward one with firefighters on it. I got the whole thing. And you

32:16

open it up and you're going, why

32:18

are the firefighters not wearing much? Why are there

32:20

there so many dogs in this calendar? There's no someday

32:23

I Clay doesn't matter which one you buy. You buy sports one. You can buy an

32:25

old or old Kirby bucket themed one.

32:27

You can buy an old Minnesota Twins one. You can

32:29

buy all that, but they don't have some day in

32:32

there. There's

32:32

no someday. So we gotta design

32:33

our life. And that's why when you were telling me on our when

32:36

we interviewed you, you were telling me about

32:38

the tax savings of moving

32:40

to Puerto Riku. And

32:42

I heard about the massive avocados.

32:44

And so I did a crazy thing.

32:46

I did it. I went down there. I

32:48

checked it out and I determined

32:50

It wasn't a good fit for me right now, but I

32:52

had a great time. But I did it.

32:54

I scheduled time to do it. And so many

32:57

people, we listen to your show and we and I

32:59

know you do your show not just for entertainment.

33:01

You do it for entertainment. To entertainment

33:03

and to educate. You wanna help people change

33:05

their life and we say, but take action

33:07

and it's wrong, what happens? Well, then you

33:09

have to learn the rhythm of entrepreneur. And

33:11

of entrepreneurs, and the rhythm is this.

33:14

define what you think is gonna

33:16

happen. Act measure

33:18

refine. Define, act measure

33:20

refine. Like we're in the military. EOFire.

33:23

Record. Record. Record. Record.

33:25

Record. It's like, you know, you're in the military. You get

33:27

it. Define. Record. Record. Record. That's the

33:29

rhythm as you define what you think is gonna

33:31

work. Then you act. You act. You act as though

33:33

your life is limited amount of time.

33:35

You act as though you might die in a Clay, you don't choose,

33:37

which is true. You act you act

33:39

without fear, you act, and then

33:41

you measure, and you EOFire. And

33:43

you define, and then you act, and someone says, what

33:45

if it doesn't work out? And you say, I

33:47

rebuke you. and then you act and then you measure you you

33:49

actually track data to

33:51

track. That doesn't

33:51

sound exciting at all. Now you gotta track. And then

33:53

you refine. That doesn't sound exciting at

33:56

all. You just define, act measure, So

33:58

your brain explodes. Fire nation, I

34:00

hope yours energizes. I am listening to

34:02

what Clay has created for himself or

34:04

his life or his family. And guess what?

34:06

It all starts with that four hours each and every day.

34:09

Like, I'm not gonna say that kinda maybe

34:11

cringe a little bit when he said by six

34:13

PM what he had done by that

34:15

time. And I'm like, that's actually what I'm kind of waking up. But

34:17

you know what? To each zone, you

34:19

create your more new team that works for

34:21

you nation. And Clay, you actually

34:24

have a podcast, the ThriveTime show podcast,

34:26

which as you mentioned, I was lucky to be a guest

34:28

on. And you talk a lot about

34:30

no brainers. What is a

34:32

no brainer? A no brainer is a deal so hot.

34:34

So beautiful. So attractive.

34:35

It's like the tractor beams seen

34:37

from that first star wars, the new

34:39

home, where it's like Hunts

34:41

Solo's trying to pull out of the tractor beam, you know, and

34:43

the rookies going and they're trying to get there, but

34:46

they can't because the tractor beam and

34:48

it's done. done. It's pulling them in

34:50

and you want them to stop the whole thing.

34:52

You can't you can't stop it. It's pulling you

34:54

in. It's a it's a hot deal. So an elephant in

34:56

the room our

34:58

haircut chain, your first haircut's a dollar. I mean,

35:00

it's a doll it's like a high end haircut. It's it's like

35:02

a country club for hair, and it's a dollar.

35:05

It's so good people say, what's the catch? And our

35:08

salespeople, our call center says, we

35:10

lose a lot of money. That's really the catch.

35:12

So we wanna wow, you see it

35:14

come back. you know, because it costs

35:16

us to everyone's, you know, it's not a commission

35:18

only business, you know. It costs us about twenty

35:20

two bucks to cut your hair for

35:22

a dollar. My partner, doctor Robert Zelner, largest

35:24

optometrist in Oklahoma. Your

35:26

first pair of glasses and the exam is

35:28

ninety nine dollars. And

35:30

people say, How is that possible? How can I go to doctor zoner dot

35:32

com? Z0ELLNER dot

35:34

com? How can I go there?

35:36

And how do you make any money? And he's

35:37

like, I don't. you

35:40

gotta come back and bring friends. That's that's the key. So, you

35:42

know, like a no brainer we have, I think, for

35:44

your listeners, is if you download the best

35:46

SEO book dot com, you go to the best

35:50

SEO dot com. You download the book. It's free. And you go,

35:51

how do you make any money? I don't.

35:54

Unless you like

35:54

it so much, you buy a tangible copy. I mean,

35:56

why would I let you download it for free? I mean,

35:59

I guess you could

35:59

go to Kinkos and print it off and screw

36:02

the man. Right? Print it this aesthetics.

36:04

Alright. I'd if someone you could do that. And

36:06

and you know people've done that with your books.

36:08

I'm sure you you if you

36:10

wanna be really clever and go make have them

36:12

made mock up, you know, mock

36:14

versions of it and and I get it, people will do that.

36:16

But I'm just saying is, I believe that

36:18

people will respect the book enough to

36:20

wanna buy it. And then also at our

36:22

workshops, what I've found at our

36:24

workshops is that when people if

36:26

if you

36:26

leave a review about the e l fire

36:28

show and on

36:30

like we said, on iTunes or

36:34

Spotify or iHeart Radio or wherever you wanna leave a review and you

36:36

screenshot it and you send it to info at drive

36:38

time show dot com. In addition to

36:40

giving you a thirty minute one

36:42

on one consultation. It won't feel rushed. It

36:44

will not feel rushed. We will

36:46

also also give you

36:46

tickets to our workshops for just

36:49

thirty seven dollars as opposed to

36:51

two hundred and fifty dollars we have a CPA who is paying the

36:53

remainder of the deal. So I don't lose

36:55

money. The CPA picks up a lot of clients

36:57

and so you can

37:00

attend one of the highest rated business workshops

37:02

for thirty seven bucks just for reviewing the John Liduma show. That's a no brainer.

37:04

It's hot. I'm gonna say

37:07

two words, no brainer. So, fire

37:10

nation, I hope taking notes. I hope you're taking

37:12

action in Clay. Let's

37:14

end with a call

37:16

to action. What do you want Fire Nation to do above and

37:18

beyond everything else we've already chatted today?

37:20

What's the one call to action? I

37:22

want you

37:24

to write this down, and that means I have to read it kinda slow. So I'll I'll go

37:27

kinda slow, and and if it's okay, I'm gonna queue

37:29

up my my totally licensed monk

37:31

monk music here. Clay. Here

37:33

we go. And

37:34

Andrew, can I get

37:35

some echoes? Are you prepared for some echoes, please?

37:37

Or you got the echoes still ready? Okay. Here we

37:39

go. Whatever you

37:42

do. Do it well. Do it so

37:44

well that when people

37:46

see you do it, they

37:49

will want to come

37:52

back and see you do it

37:54

again and again

37:58

and again. and

37:58

they will

37:59

want to bring others and show them how well you

38:02

do, what you do.

38:06

Walt Disney's

38:06

translation, knowledge

38:09

bomb, work as unto the lord, not

38:11

as unto human masters. The word work

38:13

in the Hebrew language where

38:15

the bible was written means worship. That's what the word work

38:17

means in Hebrew. It means worship. Work

38:20

meant worship. There is not a separate word for

38:22

work or worship in Hebrew. It's the

38:24

same word. So you wanna

38:26

work as unto the Lord. You wanna do

38:28

so be so good that according

38:30

to Steve Martin. Steve Martin said you wanna be

38:32

so good, people can't ignore you. just like

38:34

my main man, John Lee

38:36

Doers. Wow. Okay. I mean, all I

38:37

gotta say first off is Andrew. That was amazing.

38:40

Good work on your end. In Clay,

38:42

that was obviously incredible

38:44

for all the amazing reasons. In Fire

38:46

Nation, obviously, you are gonna go

38:48

to the best seo

38:50

book dot com because it's a no

38:52

brainer. It is a no brainer. It is a no brainer. And of

38:55

course, the book is the book that

38:57

you got to check out. You've

38:59

got to see search engine

39:02

domination to believe it. You've gotta see

39:04

it to believe in Nation. And, I

39:06

just wanna say thank you, Butler, for joining us

39:08

on the show today. You've, again, dropped so

39:10

many value bombs. Any last piece of words

39:12

or guidance you wanna leave nation with?

39:14

I would just I just want

39:17

people to to understand the

39:19

the urgency of the

39:21

of of the situation. The

39:24

urgency of

39:24

the situation. If you think about mister Kanye West,

39:27

what six months ago mister Kanye West was a releasing

39:29

albums that are very different from what he's doing now. You

39:31

take out the religious context of it, there's an

39:34

urgency to mister

39:36

Kanye West. There's an urgency to mister president Trump.

39:38

There's an urgency to Sarah Blakely.

39:40

There's an urgency to John Lee Dumas.

39:42

There's an urgency to the

39:44

game changers. It's it's it's acting

39:46

as though you have a limited amount of

39:48

time. And if you act as though you

39:50

and this is how this is how I view my life,

39:52

I view it like I'm wearing one of those

39:55

bomb packs. It's ticking. In any moment, people are going,

39:57

Clyde, why is that ticking? because

40:00

I

40:00

I believe sudden it's going faster. And I believe

40:02

at some point, I'm gonna be dead in a

40:04

day of -- Right. -- that I didn't choose.

40:07

and I don't wanna anything unsaid. When

40:10

I'm dead, I don't wanna leave anything undone.

40:12

I don't wanna go to a party.

40:14

I don't wanna go to to impress

40:16

when I don't know. I'm not gonna buy things. I can't afford impress people. I

40:18

don't know. I am not gonna be

40:20

on podcasts that I don't believe

40:24

in. I'm not gonna interview guests that I don't like, and I'm not

40:26

gonna do anything I don't wanna do

40:28

because I've earned the financial freedom and you

40:30

can too. I'm not that

40:32

smart. Look

40:34

me up. Go to page two on Google. Type in Clay Clark.

40:36

Read about me. Check it out. See the Forbes articles.

40:38

I'm not that smart. I'm

40:40

just very simple.

40:42

I do what works, and I know there's somebody out there who

40:44

has the curse of knowledge right now. You're

40:46

so freaking smart that you're caught in like

40:48

a black hole of of

40:50

Ted talks. and you've watched all of them. And now have a great

40:52

concept, a great grasp on the

40:54

theory of relativity. But you

40:56

don't have

40:58

a job. So

40:59

it's so important that we apply

41:01

what we're learning on each and every one

41:03

of these e o fire podcasts

41:05

because this show right here

41:07

has some gold. Fire Nation, you're

41:10

the average of the five people you spend

41:12

the most time with. And hello, you've been

41:14

hanging out with CC and JLD

41:16

today, so keep up

41:18

that heat. And if you head over to e o fire dot com, type clay in the search bar. The

41:20

show Clay page will pop up with everything that we

41:22

talked about. Go back and list to the twenty

41:24

fifteen episode I do

41:26

with Clay. was a gem as well. And, of the

41:28

best seo book dot com, your

41:30

call to Action Fire Nation, make it

41:34

happen get that free thirty minute consultation with

41:36

Clay as well. You're gonna make this happen. Get

41:38

his book search engine domination.

41:41

Make it happen. And Clay, thank you brother for sharing your

41:43

truth, your value with EOFire Nation today. For that, we salute you

41:45

and we'll catch you on the

41:48

flip side. Hey,

41:50

Fire Nation, today's value bomb content was

41:52

brought to you by Clay, and I've

41:54

created a treasure trove of completely free

41:57

courses for you teach you how to podcast where

41:59

merchandise create funnels come up with your big idea. All I need for you

42:01

to do is visit eo fire dot com

42:04

slash resources to

42:06

start learning today. That's eel fire dot com slash

42:08

resources. I'll catch you there fire nation

42:10

or I'll catch you on the flip

42:14

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