This week on Taste Matters, Crop to Cup’s Director of Operations Dan Shafer comes in to discuss everyone’s favorite morning beverage. From growing communities to direct trade and direct buying models, tune in to hear all about the coffee business! This program has been sponsored by Rolling Press. Today’s music provided by Idgy Dean.

“You can absolutely affect the flavor depending on what you put in the soil.” [6:15]

–Daniel Shafer on Taste Matters