Today's guest is Tommy Walker. He's the editor of Conversion XL. He uses data not random guesswork to get results. I love this quote on his own website. "If you're tired of the same old rehashed vanilla online marketing advice and you're ready for knowledge that cuts through the fog and won't leave you confused," your in the right place. I love that. Walker is also I'm the host of "Inside The Mind " a show about online marketing for the internet generation.