Welcome to the Ethical Entrepreneur podcast. Today’s story will inspire you. I know it inspires me. What if we could put the power of the sun, I’m talking solar power, in the hands of every human on this Earth. That’s the goal of my guest Joe Atkin. Joe is the President and CEO of Goal Zero. A company that builds incredible portable solar generators. When their customers purchase products to power their lives… they can donate a portion of the sale to one of the projects that would help power a small village in a remote part of the world. Truly the embodiment of the ethical entrepreneur.In today's mastermind session Joe walks us through the process of taking action. It's a no nonsense approach that starts with listening to your heart. His other tips are great too! Sponsor: www.Wondersauce.com