The Journalism Trust Initiative (JTI) is a standard for the trustworthiness of news and information. It was initiated by Reporters Without Borders (RSF),  supported by partners like the European Broadcasting Union (EBU) and Agence France Presse (AFP) and more than 130 organisations including the Ethical Journalism Network (EJN). JTI project director Olaf Steenfadt from RSF explains the importance of JTI and its results so far.