Who wants change and who wants to change? 

Expectations and opportunities of the dominant trend of our times.

By defining the 17 Sustainable Development Goals, the United Nations has clearly set the direction for new business models for the next decades. No poverty, zero hunger, good health and well-being e.g, can only be achieved when we stop wasting resources, climate change and economic exploitation. Thus, anyone who is running or wants to start a business today will soon be expected to think and operate in a sustainable manner. Tomorrows consumers are already pushing hard for established industries to change. The Fridays for Future movement demands to “unite behind the science”. To overcome idealism and cynicism and to start acting, now!.

To solve the challenges we need more sustainable innovation than ever, fast. 

Since chemistry is part of the problem and simultaneously part of the solution, we are called to change. For this, digitalization is said to be the dominant game changer. However, what role does digitalization play in the physical world of chemistry? Will reactor and computer ever merge? Is digitalization just another buzz or are we looking at a tsunami? Is the chemical industry an active innovator or a driven dinosaur on the brink of extinction?

Do we want to change or will we be changed?