In our 3rd episode of Aventri's Event Strategies series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Dan Bernoske, founder and managing partner of the Cortado Group.

In this episode, John discusses with Dan about the Cortado Group's Covid-19 Go-To-Market Strategy Framework, shifting your strategy to reflect the new buyer's journey, the "economic echo" and it's implications for your future GTM budgets, the best channels to shift your live event budgets to and which KPIs & metrics really matter, and GTM messaging in the age of coronavirus: go all in on your Covid-19 response or plan for the longterm? Lastly, we conclude with Dan's thoughts & predictions on the future of go-to-market strategies in the post Covid-19 world.