Do you understand the story your business is telling? Historically this was understood through it's accounts and these and the information we use have evolved over the years.  Now it is time to go beyond the accounts and look at what else tells the story your business it telling the world.  

 In this episode we look at:

·         Why you have to start with being clear on the story you want to tell.

·         The importance of measuring what is relevant to your business.

·         5 areas that can help you understand the story of your business.

Time stamps

1.29     A quick evolution of how accounts have told the business story 

5.19     Why you should be clear on the story you want to tell

5.33     What is relevant for your business to measure?

7.00     The financial information that can help you

9.02     The non-financial information which will help you

10.05   How the decisions you make tell the story

11.45   The influence of actions on the story

12.43   Operating in our business ecosystem

Mentioned in this episode

Peter Drucker

Patagonia

Primark

The Body Shop

Unilever