In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.
We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies.
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