We have our first returning guest to the show.

Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia.

And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.

External resources:

• Critical Truth Website -  CLICK HERE
• Meet the 85% - CLICK HERE
• The Invisible Gorilla experiment - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: Letters to Burn by Rockin' for Decades. CLICK HERE