In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency,  Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.

You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. 

External resources:

• Oracle Digital Experience Agency - CLICK HERE
• Email Marketing Rules Blog - CLICK HERE
• Email Marketing Rules (4th edition) - CLICK HERE
• Segmentation & Personalization Ideas to Explore Checklist - CLICK HERE
• Chad's Twitter account - CLICK HERE
• Chad's LinkedIn Profile - CLICK HERE
• Chad's BlueSky account - CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE
• Music: You oughta know by Rockin' for Decades. CLICK HERE