Lots of brands, from BMW to Stella McCartney to Allbirds, are using all-natural fibers, textiles, and even shoe soles that are nontoxic and totally recyclable. And all of those materials come from one place: NFW, or Natural Fiber Welding. Molly Wood interviews Luke Haverhals, the founder and CEO of NFW, about how the company develops “recipes” using abundant natural resources and runs them through existing manufacturing infrastructure, enabling a scalable transition away from fossil fuel-derived materials.

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