Demand Generation combines both demand capture and demand creation.

Two very different strategies apply to different ideas and tactics.

Demand capturing occurs when there is already a demand for your product type or your product category.

Demand creation occurs when people have a general problem, but they are unsure what the solution to that problem may be (generally speaking, of course).

In today's episode, I go over the difference between the two and go over examples of companies that more than likely had to overcome the process of creating demand in order to scale.

Hope you enjoy the episode. Like, subscribe, and join the 5MDG family.