Luxury brands seem to be just there, don’t they? 
It’s as if Chanel and Louis Vitton have always been leading the way in perfumes and handbags. 
But they haven’t. 
Luxury brands are carefully crafted over years and years, suffering peaks and troughs and having to earn their status. Much like any business or startup. 
That’s why we’re talking to Thais Montjean, luxury brand expert, to find out how she helps build global brands and how any of her methods are transferable to the startup world.
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