You should be very familiar with my guest today.  

As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.

In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.

Topics covered:

• The definition of a value proposition
• Thinking about people first and understanding what they want
• Examples of value propositions
• The three mistakes businesses make with their value proposition
• Understanding how people see your business in order to understand your value proposition
• Why the value proposition is in the eye of the beholder
• The first step to defining your value proposition
• Ensuring you able to deliver on your value proposition
• The importance of keeping what you do simple to understand
• Why you should consider the most unique thing that your business does

Resources mentioned:

• Use FYI
• Crazy Egg
• Kissmetrics
• Category Creation: 4 Reasons to NEVER Do It

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