Episode 43 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chris Dreyer, CEO of Rankings.io and author of "Niching Up: The Narrower the Market, the Bigger the Prize".

In this episode, Chris and podcast host Nick Werker discuss the pros and cons of concentrating your practice on one area, how specializing your firm can increase the value of your legal service, Chris’ favorite examples of niche marketing in the legal world and much more!

About our guest:
Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

In addition to owning and operating Rankings, Chris is the author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Get your copy of "Niching Up" here: http://ow.ly/hg7R50Nz5Gx
Learn more about Chris' SEO agency here: https://rankings.io/
Check out Chris' podcast here: https://rankings.io/pimm/

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Learn more about the show here: http://ow.ly/Eni250LekLg