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In this conversation, Carrie and Chris Knighton discuss various topics related to real estate, motivation, social media, and the future of the industry. They explore the excitement of joining EXP, the importance of surrounding yourself with the right people, and the power of authenticity in social media. They also discuss the role of AI in content creation and the future of real estate. Additionally, they touch on the importance of consistency in prospecting, the value of giving unconditionally, and the impact of the new TRESA regulations on real estate professionals. The conversation covers the importance of representation paperwork, the lack of professionalism in real estate, barriers to entry in the industry, signing representation agreements, clauses in representation agreements, having a positive outlook and embracing change, and advice for realtors in 2024 to build their database.

Takeaways

• Surrounding yourself with the right people can have a significant impact on your success in real estate.
• Authenticity and consistency are key in social media marketing for realtors.
• AI and automation can enhance relationships and optimize business processes.
• Consistency and providing value are crucial in prospecting and building trust with clients.
• The new Trezza regulations require real estate professionals to be knowledgeable and transparent in their dealings. Realtors should ensure clients sign representation paperwork to establish true representation and avoid liability.
• There is a need for increased professionalism in the real estate industry.
• Barriers to entry in real estate are low, leading to inexperienced realtors lacking proper training.
• Signing representation agreements is crucial to explain the responsibilities and expectations of both parties.
• Including clauses in representation agreements that allow for cancellation at any time can help alleviate client concerns.
• Having a positive outlook and embracing change can lead to success in the real estate market.
• Building a strong database of potential clients is essential for realtors to thrive in the industry.

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