The Crowdfunding Formula, is one of the most successful marketing agencies in the world. Co-founder and CEO, Narek Vardanyan, who is also the author of the best selling book “57 Secrets of Crowdfunding” explains how the idea started with a failure that led to identifying a gap in the innovation industry. His message: Have big ambitions, turn knowledge into valuable products that can solve global problems and most of all, eliminate the fear of coming from somewhere small.