EF37 is a Behind The Podcast about Episode EF13 (The Bloody Fingerprint of Creativity). The driving question of this episode is ... Where does creativity come from?! Art, imagination, and creativity aren't mystical powers divinely granted to only a few, but instead are a cumbersome process where you need to wake up every day and work hard — just like any other job requiring hard work and years of practice. Although everybody wants to be creative, it's the will we usually lack. But, unlike some mysterious force we can't define, the will is more than attainable. Do you have the guts to face the failures you'll have to endure to attain it?