0:14

All right , welcome everyone to a new episode of the Evolving

0:16

Business Minds podcast . If you own

0:19

a business and want to learn how to turn your LinkedIn

0:21

into a lead magnet , then today's episode

0:23

is for you . Today's guest

0:25

is the author of Build a LinkedIn

0:27

Profile for Business Success . He's

0:30

been on LinkedIn since February 2004

0:33

, and he's helped thousands of business owners and

0:35

entrepreneurs grow their businesses by using

0:37

the platform . I want to welcome Daniel

0:39

Alphon .

0:41

Andy , thank you very much for having me on the

0:43

Evolving Business podcast

0:46

.

0:46

Absolutely . Yeah . So you

0:49

know , we were just talking off camera . We've actually been

0:51

trying to figure out how to get you on the podcast

0:53

since it was the Resourceful Agent Radio Show

0:55

, you know , a couple of years ago . So I'm glad

0:57

to have you on . So

1:00

, before we get too deep into the podcast , why don't

1:02

you kind of give everyone an overview of what you

1:04

do and how they can connect with you if

1:07

they're interested in your service ?

1:09

Thank you very much , andy . I

1:12

help business owners leverage the LinkedIn platform

1:14

and I offer

1:16

courses , coaching

1:19

and guides on my website

1:21

, and that's danielalfoncom .

1:23

Okay , awesome . So

1:27

I'd like to kind of dive into your background first . Um

1:29

, you know how did you get started on this whole

1:31

path of linkedin ?

1:34

you know training and and

1:36

consulting wow

1:39

, andy , I wish I could tell you that . You know , growing

1:41

up I wanted to become a LinkedIn

1:44

trainer .

1:45

Yeah .

1:46

But it was a lie . It happened

1:49

sort of by chance . I

1:54

was playing

1:56

with LinkedIn when I was a quota-carrying salesperson and

1:58

back then LinkedIn simply helped me slash my sales

2:00

cycle because I knew the name of the person

2:03

I needed to reach out to within the organization

2:05

and I saw

2:07

what's under the hood . It was interesting and

2:09

then it became an essential

2:11

tool . Friends

2:13

started asking for help and then they asked

2:15

me to train their sales force and

2:18

at one point I decided I want to specialize

2:20

.

2:21

Okay , so

2:23

I'm curious and I think I've brought

2:25

this up to you before . You know , I've never been

2:28

a huge LinkedIn fan , but

2:30

I am starting to read

2:33

like I was just going through and cleaning up my whole profile

2:35

and starting to use it to connect with more business owners

2:37

. As I mentioned , you know , off camera

2:39

I've kind of switched career paths and

2:42

so as I'm stepping out of real estate

2:44

into the space of helping people you

2:46

know business owners with client retention , it

2:49

seems like the obvious place to be for where all the other business

2:51

owners are . But I'm curious what your

2:53

opinion is with all the other social media platforms

2:55

to choose from . Why are you such a

2:57

proponent of LinkedIn ?

3:00

LinkedIn is not user-friendly

3:02

, but

3:05

it's where business happens . I

3:08

have a long list of improvements

3:11

that could be made to the platform , but

3:14

I don't know any of another

3:16

platform where there is a billion

3:18

users three

3:21

signing up every second , and most

3:23

of them being business owners or decision makers

3:25

within the corporation . So

3:28

you could play with youtube and facebook

3:31

, but business happens on linkedin , and that's

3:33

one of the reason that business owners

3:35

should understand

3:37

the linkedin platform and make it

3:40

serve them instead of them serving

3:42

the platform Right .

3:45

Which is how most platforms are right . If

3:47

it's free , we're the product , and

3:49

there's still advertisements and stuff on LinkedIn

3:51

, but it is you make a good point like

3:53

Instagram , facebook

3:56

and all these other platforms . You know

3:58

you don't necessarily see CEOs on

4:01

those platforms and if they are , they may not be interacting

4:03

very much on those platforms . And if they

4:05

are , they may not be interacting very much . So what

4:07

I've noticed is , yeah , you can reach a different or higher level CEO

4:10

or individual on LinkedIn

4:12

where you maybe couldn't do that on other platforms

4:14

.

4:15

You're absolutely right . It's

4:20

a way . When you Google any business

4:22

owner's name full name you

4:24

will see that their LinkedIn profile is

4:26

often the very first results

4:29

. Yeah , and we're speaking of people

4:32

in the seven figures TED

4:34

speakers , authors everyone

4:36

their LinkedIn profile

4:39

will top the list . So it's time to own

4:41

it and not let any LinkedIn

4:44

algorithm manage it for

4:46

us .

4:47

Right , so I don't want to get too in

4:49

the weeds on this question , but I am curious

4:51

. It looked like for

4:53

a while LinkedIn was trying to

4:55

follow the

4:58

course of Instagram and do stories and

5:00

stuff like that , and then they removed some of those features

5:02

. What

5:05

are your thoughts on that ?

5:06

I think it's good or bad I

5:09

was sad to see it go not specifically

5:11

the stories , but it was a cover

5:14

story like a short video that you

5:16

could have a profile photo

5:18

and that would enable you to speak

5:20

directly with your audience . And

5:22

each time time I get a message

5:25

from LinkedIn saying we

5:27

help our members , come first , I know

5:29

that the ending is going to be now we're going

5:31

to discontinue this service that you liked

5:33

so much .

5:36

Yeah , so

5:39

you mentioned you think all business owners should be on the

5:41

platform . What about creators

5:43

? We're obviously going into this

5:46

. While we've kind of been in this creator era

5:48

and it's only getting larger , should

5:51

content creators , podcast hosts

5:53

or just creators in general

5:55

use the platform as well ?

5:58

And the excellent question . Let me ask you another question

6:00

Is the creator's audience

6:03

on linkedin or not ? And

6:05

some creators will say , no , I'm catering

6:07

to you know , uh , twins or

6:10

like 12 years old , then you

6:12

don't have to own linkedin , sure

6:14

. But if your audience is on linkedin

6:16

, then it would be a pity not to leverage

6:19

it okay , hey

6:21

everyone .

6:21

I have a quick interruption from the show , but I'll make

6:23

it brief . I've got something that I think is

6:25

vital for every entrepreneur out there and it can

6:28

be a game changer for your business . Navigating

6:31

the business world demands more than just passion . It

6:33

requires crystal clear financial insight

6:35

. That's where our company , olive Branch

6:37

Bookkeeping Inc , comes in , offering

6:39

not just book cleanups for those behind on taxes

6:42

, but also comprehensive monthly bookkeeping

6:44

, payroll management , corporate structuring

6:47

and the key to informed decisions

6:49

detailed profit and loss reports

6:51

. Imagine this your financial

6:53

records spotless and strategic , paving

6:55

the way for growth without the headache of entangling years

6:57

of bookkeeping yourself . With Olive

7:00

Branch , you're equipped with financial clarity to steer

7:02

your business forward . So

7:08

if the thought of sorting out your finances feels overwhelming , let Olive Branch Bookkeeping

7:10

lighten the load . They're more than just bookkeepers . They're your financial clarity

7:12

partners . If you'd like to

7:15

see how our team can help you and your business , I'll

7:17

include a booking link and contact information

7:19

in the show notes so you can schedule a free

7:21

discovery call . So

7:25

you can schedule a free discovery call . You've

7:28

mentioned a lot in some of your other content that the profile headline

7:30

is the single most important real estate piece

7:32

on LinkedIn . Why is that

7:34

?

7:36

That's the only valuable

7:38

piece of information that we see

7:41

before even visiting your profile

7:43

. So most people will say

7:45

simply , no , I'm CEO XYZ

7:47

. But looking at your own

7:50

profile headline , you help

7:52

us understand why we

7:54

need to click and see more

7:56

. It says strategic client retention

7:58

. Specialists focused on boosting

8:00

business revenue and podcast

8:03

hosts evolving business minds podcast . There's

8:06

no mention of Olive Branch bookkeeping

8:08

. There's no mention of anything

8:10

else , because what's interesting for

8:12

clients is the value we

8:14

can bring them . Once we

8:16

discover that , then we will probably

8:19

go to your website and maybe book a call

8:21

. But the way to tempt

8:24

us in is not by saying I'm

8:26

co-founder and I'm vp

8:28

. Whatever it is .

8:30

It's how you serve your community

8:32

so , with use in

8:34

mind as an example , is that a good use

8:36

of the of the headline , or is it something that

8:38

I should modify ?

8:41

no , it's excellent . It's excellent because

8:43

I think you tweaked it

8:45

in a way that suits your business needs

8:48

and , more importantly the

8:51

most important , our profiles

8:53

are not for us , Andy . It's

8:56

built for our ideal

8:58

readers . So if

9:00

a business owner say I'm

9:02

a business owner and I

9:05

bump into your profile , the

9:07

way you could help me is what

9:09

could bring me to discover a bit

9:12

more about you . It's an excellent example .

9:14

Okay , well , good , because I'm not like

9:17

I said . I haven't used LinkedIn much and so I've been trying

9:19

to go back through all my profiles and kind of

9:21

revamp them , and LinkedIn was the one that was the

9:24

messiest , I

9:33

think , just from lack of using it . So what are some practical

9:35

tips listeners can use to start generating leads for their business on the platform ? Most business

9:37

owners it's great to be able to connect with other people and network

9:39

, but at the end of the day , everybody's

9:42

trying to grow their business and increase

9:44

revenue . So what tips would

9:46

you give them to generate leads ?

9:48

cool . So maybe one quick tip would

9:50

be to treat their own profile as a

9:52

landing page , not

9:55

as a cv . In

9:57

other words , your ideal client and

9:59

you are less interested in , in

10:01

realizing whether you

10:04

know exp or or EXP or Keller Williams

10:06

was something you did in 2021

10:08

or 2022. , but the way

10:10

you can help them is more important . So

10:13

the simplest exercise would be to ask

10:16

someone who's a prospect to

10:19

look at your profile and tell you what

10:21

they think when they read it . Okay

10:24

profile

10:26

and tell you what they think when they read it . Okay , and sometimes they will

10:28

say something that will make you think about the words

10:30

you used or the way it's

10:33

crafted , and their feedback

10:35

is more important than our own

10:37

thoughts Because , again , our profile is

10:39

not made for us . That will be tip

10:41

number one . We can go into tip number two whenever

10:43

you'd like .

10:44

Yeah , yeah , let's dive deep into it , because I

10:46

think the more people understand how to use it and

10:49

generate leads , the more positive

10:51

impacts they can have on their business .

10:53

Cool . So

10:56

if we speak about business , I'd like to focus

10:58

on the metrics . Okay , and the

11:00

metrics , believe it or not , are not

11:02

LinkedIn metrics . In

11:05

other words , I don't believe you need to grow

11:07

your connections , I

11:10

believe you need to grow your business . And

11:13

why do I say that , andy ? Because

11:15

connections are a means to an end . There

11:19

are five free ways

11:21

to leverage LinkedIn platform without advertising

11:24

and you don't have to

11:26

keep growing your network . If

11:28

you work in a service-based

11:30

industry and if you want

11:32

referrals , then you

11:35

should have a closely knit network

11:37

of people you actually know . When

11:41

I look at your profile , I

11:43

see that we share one mutual connection

11:45

Alex Sanfilippo . This

11:48

discussion actually happens thanks to

11:50

Alex's venture , thanks to Podmatch

11:52

. Imagine

11:54

, I would want to reach out to Alex

11:57

and I

11:59

saw that you were our mutual

12:01

connections . Then I could speak

12:03

with Alex and say should I

12:05

speak with Andy ? Because I want his advice

12:08

about A , b and C , about client retention

12:10

. And if Alex

12:12

says , yes , daniel , you need to speak with

12:14

Andy , then our discussion will

12:16

be a lot easier . Okay

12:19

, it's not a hard sale . I would

12:21

come almost pre-sold . I would

12:23

be less price

12:25

sensitive . I would trust

12:28

you a bit more because someone I trust

12:30

has said yes , you need to speak

12:32

with Andy .

12:33

Yeah , it's like warming up leads

12:35

right , you get them warmed

12:38

up to you

12:40

, similar to making content when they

12:42

watch your content over and over .

12:45

Absolutely and basically

12:47

. The question is do you want

12:49

to be the most connected or

12:52

the best connected ? Most

12:55

connected brings exposure . So if

12:57

you have 40K followers

12:59

, then many people will see the content . You would be to stick

13:01

to people you know , because the dead

13:14

zone is somewhere in between . If

13:17

I grow my network and now I would

13:19

have 6 000 connections but

13:21

I wouldn't know most of them then

13:23

I don't get a lot of extra exposure

13:25

and , on the other hand , I

13:28

polluted the quality of my network

13:30

it's interesting because I think , uh

13:32

, it's difficult .

13:35

It's difficult to wrap my mind around

13:37

that because on most platforms everybody

13:39

is trying to grow a bigger following

13:41

. So to hear that maybe

13:43

you know , I know in some of your other

13:45

stuff you had mentioned exposure is overrated on

13:48

LinkedIn , which is what you're talking about . It

13:56

just seems counterintuitive to what we're all used to doing on everything else . But

13:58

it makes sense . But it makes sense .

14:01

I appreciate you saying that I think LinkedIn

14:03

is very counterintuitive

14:06

, and I

14:08

could talk about that or link in

14:10

the show notes about specific ways

14:12

that are mind-blowing

14:14

, because when , whenever , we think the

14:16

right thing to do would be x

14:18

, it's often something else

14:20

. And LinkedIn is counterintuitive

14:25

because LinkedIn keeps pushing us

14:27

to grow our network . But , as

14:29

as business owners , instead of saying

14:31

hey , now I have

14:33

2,000 impressions or now I have 10

14:35

likes , we'd rather say hey , now I just

14:37

landed a contract with

14:40

a customer that could bring us $500,000

14:43

. And

14:45

revenues without connections

14:48

may be better than connections

14:50

without revenues . As

14:53

simple as that .

14:55

Yeah , that makes sense . I think one

14:57

of the most frustrating parts that I have faced by

14:59

using the platform is the amount of spam

15:01

messages we get on there . It's

15:03

usually from people who've clearly not read my profile

15:06

and most of the time it feels like a spam

15:09

or like a bot message that's just automated . Um

15:12

, do you think people

15:15

should continue to try to automate messaging on linkedin

15:17

or or just engage one-on-one

15:19

with the people that they know ?

15:21

so the answer is I don't believe automation is good

15:24

on linkedin specifically

15:26

, not for messaging . The automation

15:28

, the only automation I think that could work

15:30

, is content scheduling

15:33

, if you like . In other words , if

15:35

you have many

15:37

blog posts and you would like to schedule

15:39

them for every other weekday

15:42

, then that's fine , but

15:44

messaging and everything else should not

15:46

be automated , because the price you would pay

15:48

is much higher than the benefit you would

15:50

gain . It doesn't

15:52

matter that you can instantly

15:54

message 10,000 people if your

15:56

brand is hurt

15:59

by that action .

16:02

Yeah , it's very obvious too when you get those messages

16:04

. Like I said , a lot of times it's

16:06

coming from someone selling a product

16:09

or service that doesn't even

16:11

align with what

16:13

I have or what company

16:15

I run , and

16:17

then most of the time you can just tell they just feel

16:19

very prescripted , you

16:22

know , doesn't feel like an actual connection , but

16:24

I have . I do want to say a positive thing

16:26

about that is like I've seen lately as

16:29

I'm getting new connections . They're sending me personal

16:31

messages asking me hey , how did

16:34

you get into this ? Or what prompted you

16:36

know ? So they're actually looking at my profile

16:38

and asking me something that's engaging

16:40

, about something that I've

16:42

posted on there .

16:44

It may be more and more difficult to understand

16:47

and decipher whether that's AI

16:49

or a real person's thoughts with

16:52

time , because right now I think intuitively

16:55

you know , but maybe

16:57

you know , in a couple of months AI will

16:59

become so

17:02

well groomed that it

17:04

will take you time to understand whether that's a

17:06

real person reading your profile , because

17:09

they would have the right terms right

17:11

, they would say hi , and

17:14

. And the next stage would be to understand

17:16

that hey , you , you were in idaho and now

17:18

you're in arizona , so how did you ? And

17:20

then that that means someone has

17:22

actually read read between

17:25

between the lines and has some meaningful questions

17:27

for you yeah , what

17:31

are your .

17:32

So what are some other tips you have for people to use

17:34

the platform as a prospecting tool ? Um

17:37

, you know , it's a

17:39

lot of times we hear about social media . It's just posting content

17:41

and engaging with others , but is that , is

17:45

that what you would tell somebody to do if they wanted ?

17:46

to grow their business .

17:49

Is that what you would ?

17:50

tell somebody to do if they wanted to grow their business

17:52

specifically by using LinkedIn . Can

17:58

we simplify lives for business owners

18:00

? Can we ? What ? Can we simplify the answer

18:03

for business owners ? Can I answer quickly ? You don't have to

18:05

. In other words , andy

18:07

, if you produce high-quality

18:09

content , then repurposing

18:12

that content for LinkedIn would be a good idea

18:14

, but

18:19

I don't believe you need to create content for the sake of LinkedIn . In other words , do

18:21

look at your presence , do look at your website

18:23

, do look at your social channels and

18:28

if you've got a great video , then , yes , it could be worthwhile sharing that specifically in one

18:30

or two ways on LinkedIn , but

18:33

LinkedIn is probably the single

18:35

platform where you could succeed

18:37

without sharing . Think

18:41

about it . You know , guess

18:44

, what's the number one action that LinkedIn

18:46

users perform once they log in

18:48

? Yes

18:50

, what is the ? Based on

18:52

LinkedIn stats , what is the most

18:55

frequent action people do when

18:57

they are on LinkedIn ?

18:59

Check their notifications

19:02

.

19:02

That's a good question . That's a good answer

19:04

. But to another question , sorry , okay

19:06

, based

19:15

on LinkedIn stats it's visiting other people's profiles

19:17

okay , now you you mentioned facebook and

19:19

and instagram . We usually in

19:21

any other platform . What

19:24

drives us in the is the content

19:26

. When we go YouTube

19:28

, we want to watch that video or

19:31

listen to that music the same for any

19:33

other platform out there . But

19:36

our prospects are not necessarily

19:38

interested in what we shared . First

19:41

and foremost , they're interested in seeing whether our

19:43

specialty is something that could help them

19:45

. So , instead of sharing

19:47

to death , make

19:49

sure that you have a clear

19:52

strategy , and one simple way to do it would

19:55

be to build a decent profile , run

19:58

an advanced search , find

20:00

every week two or three interesting prospect

20:02

with whom you share a mutual connection and

20:05

ask for an introduction . That

20:07

could be done in less than 60 minutes and

20:09

that could drive tens of thousands of

20:11

dollars a month .

20:14

Now when you say create an invent search . Advanced

20:18

sorry , oh , advanced okay

20:20

.

20:22

There's search . There's so

20:25

many depths within search that people don't

20:27

so

20:33

many depths within search that people are not familiar with , because they start running

20:35

a search and then the LinkedIn algorithm often shows us something

20:38

that we're not really interested in . So

20:40

let's pick an example . Maybe a business owner you can

20:42

think of , let's

20:44

discuss their ideal client , maybe

20:47

the ideal client would be a

20:49

C-level executive in Phoenix

20:51

, arizona . So

20:53

you could run a search and run , say

20:55

, ceo , and then two

20:58

other three terms , and then

21:00

, instead of using

21:03

the autocomplete and going where LinkedIn

21:05

shows us , you simply hit enter

21:07

or search and

21:10

that will make you discover a

21:12

whole new top navigation bar and

21:15

then you select people . So

21:18

far we only made two clicks and

21:20

now we see a number . We see that we

21:23

found 1,200 CEOs

21:26

in Phoenix , in Greater Phoenix

21:28

. Another

21:30

click would be to go and see can

21:32

we select only people with whom

21:35

we share a mutual connection ? Yes , we

21:37

select the second , and then

21:39

that limits the number maybe to

21:41

100 or maybe

21:43

80 people , and then out

21:45

of those we pick the two or three most interesting

21:48

prospects . For us this is advanced

21:50

search , because most people will not . Everything

21:52

I mentioned can be done in less

21:54

than 45 seconds .

21:56

Yeah .

21:57

But because LinkedIn auto-suggests

21:59

something , then they will go elsewhere and they

22:02

will not understand that they

22:04

can run an advanced search

22:06

, and search is one of the best best

22:10

kept secrets in the LinkedIn platform

22:12

. If you like , it's free to use . You

22:14

only need to understand what you're looking for .

22:18

Okay , yeah , that's interesting . I

22:21

didn't realize there was a feature like that . But again , I'm

22:23

just getting back into it and getting

22:25

into using it , into getting into using it

22:30

. I

22:34

do have a question around I've had some

22:37

confusion on sorry . I'm

22:39

getting a lot of feedback . I do have a question on company

22:41

pages versus individual profiles

22:43

. So we have a company page

22:46

and we post to it , but should people be

22:48

focusing on that or an individual profile

22:50

?

22:52

An individual profile 99%

22:54

of the time . Okay , again

22:57

, that's counterintuitive because we

22:59

think , as a

23:01

company

23:04

, your individual profile

23:06

with a page of

23:08

Olive Branch Bookkeeping then

23:16

you will see that Olive Branch Bookkeeping has less followers than you , andy . And

23:18

that would be the same thing would apply to 90%

23:21

of business owners . Unless the business has

23:24

thousands of employees

23:26

, then you would have a

23:28

company page . That's worth managing

23:31

. But if you have

23:33

, you know , 50 employees , 200

23:35

employees set it up , look

23:37

at it every other month . But

23:39

lead generation will happen only

23:41

on your individual profile and not

23:43

the company page . Say , I followed

23:46

your page . You

23:48

, andy , as a page admin , you

23:52

don't have access to my details , whereas

23:54

if we connect , then

23:57

you would have access to my email . Then

24:00

you could take the conversation outside

24:02

of LinkedIn . It's

24:07

like if I order your book from Amazon

24:09

, amazon has

24:11

access to your details

24:13

, I don't have . So

24:16

one of the most important

24:18

things to understand is that business happens

24:20

outside of LinkedIn . We

24:22

need to take that business outside of LinkedIn

24:25

. Linkedin will serve us

24:27

, the clients , but then we need to

24:29

go and

24:32

speak with them and that would be usually outside

24:34

of the LinkedIn platform .

24:37

It makes sense . I heard somebody

24:39

I don't remember where I saw it . It

24:41

was on a piece of content , but they

24:43

were talking about how corporations

24:45

are trained to be

24:48

more personal with

24:50

their audience to generate

24:53

business . Meanwhile , smaller

24:56

, individual business owners are

24:58

trying to look more like C-level executive

25:01

or create company profiles , but

25:03

really what resonates with people is

25:05

the personal touch . The personal connection

25:08

is what leads to business .

25:09

So it makes sense that we

25:11

would focus on our personal profiles and make the

25:13

connections one-on-one unless

25:19

you know you're looking for a plumber and

25:21

then in in call the nearest one to

25:23

to your home . We are

25:25

the brand and we are the business . Even

25:27

when we work for fortune 200 company

25:29

, we we need to think of ourselves

25:32

and as business owners we

25:35

may lend our great sales

25:37

to the company , but it's our business

25:39

. We need to behave like . This is our

25:41

business .

25:44

Yeah , that makes sense . So

25:46

I've got a couple questions before

25:48

we get wrapped up , but I'm

25:50

asking everybody this question since it's been such

25:53

a large topic across everything

25:55

lately . But what are your thoughts on AI and

25:58

how do you think it's affected business owners and

26:00

entrepreneurs currently and how

26:02

do you think it will affect them in the future

26:04

?

26:07

It's a dangerous question to answer . Someone

26:10

said it's difficult to make predictions , especially

26:12

about the future , so

26:15

by the time this is released , it

26:18

may become obsolete . I think we need

26:20

to keep evaluating

26:23

AI and understanding where

26:25

we need to keep the human

26:29

touch . If you like , I was listening

26:31

to a previous

26:33

episode you released with Mike

26:36

Mull and at the end

26:38

of that he gave one actionable

26:40

advice about effective delegation

26:43

. Yeah , about thinking

26:45

or writing down everything you do and

26:48

then having , I think , four columns

26:50

and then thinking about delegation Right

26:52

. So AI

26:55

would mean that you , andy

26:57

, need to focus on the most

26:59

strategic , critical

27:03

and revenue-creating activities that may be only 10% of our current

27:05

time today , instead

27:08

of automating stuff that could be delegated

27:10

or deleted or given

27:12

to someone else . It's tough to do because

27:14

as human beings , we're not

27:16

wired that way , but

27:19

that is the right thing to do .

27:24

Right , human beings were not wired that way . But that's it . That is the right thing

27:26

to do , right ? It's uh , I mentioned on this on that podcast as well

27:29

um , that for me it helps . It's a more

27:31

of a brainstorming tool . We use it for

27:33

a lot of different things uh , to

27:35

automate certain tasks and just like I

27:39

don't know , just helping us a lot with content

27:41

, producing and summarizing

27:43

show notes , stuff like that . But I

27:46

find that , um , there's

27:48

a lot of times when I'm doing thought work whether it's creating

27:50

new content , preparing for

27:52

episodes or working on

27:54

just my own services um

27:57

, I can use it as a

27:59

tool with

28:01

feedback , if that makes sense , so I

28:03

can put my input into the text and

28:06

I can play around with things . I

28:08

may not use the whatever I'm talking

28:10

to it about , but I can use it to brainstorm my

28:12

ideas and build on them , and

28:15

I found that super interesting because a lot of people are afraid

28:17

to use the platform and there's an

28:19

. You know , I think there's pros and cons if

28:21

we look to this 100 years down the road

28:24

. Um , but

28:26

it's an interesting tool that I can't . I can't get

28:29

those features when I use google

28:31

. I can't go on google and

28:33

type in an idea , to try to brainstorm

28:36

around it without getting a

28:38

million different results that are irrelevant

28:40

.

28:41

Wow , that's amazing . I

28:49

think the method you suggested is excellent because it would keep the human elements and probably

28:51

delegate some of the things that you could find them , but it would take you a lot

28:53

of time and your

28:55

ability is to look at that and improve

28:58

it , and that's where your experience

29:00

comes in . So even if AI

29:03

gets faster and better and

29:05

more accurate and more up-to-date , there's

29:07

always the edge of things . You

29:09

learn the hard way serving

29:11

people and serving clients , and

29:14

maybe it would change 10%

29:16

today and 5% in three months

29:18

and only 1% in a year's time . But

29:21

it's that single percent , andy , that will make

29:25

or break the proposal

29:27

, the content or whatever

29:29

it is .

29:31

Yeah , and I think the fear that everyone

29:33

has is that you're

29:35

going to be replaceable , and while that

29:37

may be true , I

29:39

still believe that most people want to do business

29:41

with other people . I

29:44

don't necessarily think that most of us want to

29:47

be talking to a chatbot . We

29:50

could talk to a person .

29:53

There's a quote saying that it's

29:55

not that AI will replace people

29:57

, but it will replace people

30:00

who use AI will replace people

30:02

who don't .

30:06

Yeah , I mean it can help with output , like

30:08

I said , or just brainstorming . I struggle

30:11

when I'm looking at a blank page and

30:13

I think that's when the ADHD sets in

30:15

, and then it's easy to check my phone and do other things if

30:17

I'm having such a hard time to just

30:19

generate whatever the idea is . So

30:25

before I get to my last question , do you have

30:27

any other tips on people , on

30:29

how to use the platform for leads or

30:31

anything that maybe we haven't covered so far ?

30:35

Maybe one 30-second suggestion , if I

30:37

may Absolutely Just

30:40

visit the most interesting prospects

30:42

you want publicly , and

30:44

that means that they , in some cases , they will

30:46

be able to see that andy has visited their

30:49

profile , and then there

30:51

would be one click away from going to your

30:53

profile and hopefully visiting the

30:56

website and then maybe scheduling

30:58

a call , a visit or whatever

31:00

it is .

31:02

Okay , that's

31:05

good advice . So I

31:07

always ask one action item before we wrap up

31:09

the show . If you could leave listeners with

31:11

an actionable item that they could have a positive impact

31:14

, that

31:17

would have a positive impact

31:20

on them today .

31:20

What would it be and why ? It would be focusing

31:22

on one business

31:24

metric that is relevant

31:27

for them and asking

31:29

whether LinkedIn can increase

31:31

that business metric yes or no instead

31:35

of the other way around . So

31:38

you could say that having

31:42

a conversation with clients

31:44

is maybe the first step and

31:46

say you have 20 such calls

31:49

on any given week and

31:51

10% will lead into sales . If

31:55

you use LinkedIn , and LinkedIn will increase

31:57

the number of conversations from 20

32:00

to 30 and your

32:02

success rate from 50 to 70

32:04

, then that's tangible . You

32:06

can trace the impact of what

32:08

you've done on LinkedIn and your bank account

32:11

and your bank manager will

32:13

see the result . It's

32:19

the simplest business

32:21

concept that we don't need to go into , but people

32:23

forget about it and focus on all

32:25

sorts of unicorns

32:28

and parallel universes

32:31

.

32:35

That's a funny way to end that , but yes , I

32:37

get it . It

32:41

seems like a great platform to use . I , uh

32:43

, I just have to be . I have to be

32:45

more disciplined to actually use it the right way

32:48

, because I think , as you've explained

32:50

through the show today , it's easy

32:52

for most of us who have been on the

32:54

other platforms , like facebook , instagram , to

32:57

try to just

32:59

focus on content and growing that

33:01

way , but

33:04

it may not be beneficial on there . Well

33:09

, daniel thank you for being

33:11

on the show today . I appreciate it .

33:13

I know , like I said mentioned earlier it's been a

33:15

long time We've been trying to set this up .

33:18

So thank you again for all your time .

33:22

It's a pleasure to speak with you and thank you for the

33:24

help you're providing business

33:26

owners with the Evolving Business Minds

33:28

podcast .

33:29

Thanks , Andy , and

33:31

I want to thank everyone else who's listening today . If

33:35

you enjoyed the show and felt like it provided you value

33:37

, I'd love to hear in the comments what stuck out the

33:39

most to you from today's episode . We'll

33:41

see you on the next one

33:43

.