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Evolving Engineering and Construction BrandsEpisode from the podcastEvolving Engineering and Construction Brands
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Host Matthew Winklestine in the Hot Seat w/ Director of Sales and Marketing at VCP Sales, Hiedi Brooks

Host Matthew Winklestine in the Hot Seat w/ Director of Sales and Marketing at VCP Sales, Hiedi Brooks

Released Tuesday, 11th April 2023
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Host Matthew Winklestine in the Hot Seat w/ Director of Sales and Marketing at VCP Sales, Hiedi Brooks

Host Matthew Winklestine in the Hot Seat w/ Director of Sales and Marketing at VCP Sales, Hiedi Brooks

Host Matthew Winklestine in the Hot Seat w/ Director of Sales and Marketing at VCP Sales, Hiedi Brooks

Host Matthew Winklestine in the Hot Seat w/ Director of Sales and Marketing at VCP Sales, Hiedi Brooks

Tuesday, 11th April 2023
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  • Matt shares how Engaging Perspectives measures ROI, online and offline, over a year, with brands, large and small.
  • Matt and Hiedi discuss how you may drive people away from your content.
  • Matt highlights how to go deeper with content, challenge your thinking, and resonate with your audience.
  • Matt and Hiedi highlight the value and effort of walking the fine line to show up personally and professionally on LinkedIn and how to push yourself outside your comfort zone.
  • Finally, Matt outlines the top items to focus on when building your LinkedIn presence.

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Evolving Engineering and Construction Brands

Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.

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