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Evolving Engineering and Construction BrandsEpisode from the podcastEvolving Engineering and Construction Brands
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Summer Replay: Renewables: Be the Opposite of Risk Averse w/ Marketing & Stakeholder Relations at EDP Renewables and Author of “We Took the Risk,” Tom Weirich

Summer Replay: Renewables: Be the Opposite of Risk Averse w/ Marketing & Stakeholder Relations at EDP Renewables and Author of “We Took the Risk,” Tom Weirich

Released Thursday, 15th June 2023
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Summer Replay: Renewables: Be the Opposite of Risk Averse w/ Marketing & Stakeholder Relations at EDP Renewables and Author of “We Took the Risk,” Tom Weirich

Summer Replay: Renewables: Be the Opposite of Risk Averse w/ Marketing & Stakeholder Relations at EDP Renewables and Author of “We Took the Risk,” Tom Weirich

Summer Replay: Renewables: Be the Opposite of Risk Averse w/ Marketing & Stakeholder Relations at EDP Renewables and Author of “We Took the Risk,” Tom Weirich

Summer Replay: Renewables: Be the Opposite of Risk Averse w/ Marketing & Stakeholder Relations at EDP Renewables and Author of “We Took the Risk,” Tom Weirich

Thursday, 15th June 2023
Good episode? Give it some love!
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  • The challenges of building an industry brand as well as a corporate brand at the same time 
  • The importance of speaking to all of your customer bases and prioritizing internal communications 
  • Why your brand needs congruency and integrity no matter where you show up 
  • What Tom believes are the top two things you need to invest in as a leader 
  • Why a one-team mentality reduces internal competition and scarcity thinking 

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We Took the Risk 

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Evolving Engineering and Construction Brands

Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.

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