This is the last episode of Express focused on the two big stages in the life of a brand—expression, where you figure out what your brand’s all about—we talked about that in episodes 1-4--and impression, where you get the word out into the marketplace. That was the topic of episodes 5-8. In this episode, Cate looks at 8 DIY metrics you can use to measure the impact of your brand. Want to follow along? Here, you can: http://www.evvivabrands.com/2016/02/866/