From time to time companies need to make big changes to stay ahead of their game. It can be a risk – changing the way you do things – but not as risky as preserving the status quo, allowing nimble competitors to grab your market share. The problem is, these transformations often go badly wrong, creating poor results and demotivating staff. In this edition of the Executive Central Podcast Rob Balmer takes Phil Dobbie through three reasons why transformational change fails, and what to do to avoid that failure.