Ron Caughlin, main principle at Branded ,Area Developer (Canada) for Peer Group Forums, is our guest today. Ron is an industry leader in the area of brand, marketing and digital strategy.  Ron has over 25 years of marketing and communication experience leading the marketing for some of Canada's top companies - Tim Horton's, International Dairy Queen, Toronto Pearson airport and Destination Canada.

In This Conversation We Discuss:

• What are the important factors in developing a Brand Story for an organization
• How to develop a Brand Story for your organization
• Is that approach the same for small and large businesses
• How do you extend this notion of storytelling when developing a brand
• Examples of Brand Stories that Ron has been involved with.