In this episode, we talk about:
Connect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/
Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere
Previous guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @Banzai
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Timestamps:
00:00 - 00:40: Introducing Rishabh Bhandari
00:41 - 01:15: Content Beta
01:16 - 02:52: What kind of video content you should produce for every step of the funnel
02:53 - 04:16: There’s a lack of MOFU and BOFU videos in SaaS
04:17 - 05:20: Why you shouldn’t gate demo videos
05:21 - 07:53: Video marketing metrics per stage of the funnel
07: 54 - 14:56: Low-cost ways to produce video content
14:57 - 17:54: Roles and structure of a video content creation team
17:55 - 19:56: How to keep video content up to date
19: 57 - 20:35: Connect with Rishabh
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