Sterling Hawkins is out to break the status quo to create what’s actually possible for people and companies in our time. He has spent his life coming back from the brink to sell companies, finish ultra-marathons, and getting results #NoMatterWhat it takes. Sterling is an internationally-recognized thought leader and has given a TED talk with over 55,000 views on the topic of discomfort being necessary for innovation. He is a top-rated keynote speaker on the #NoMatterWhat approach to driving growth innovation and results, regardless of what’s happening in the world. His keynotes share meaningful strategies delivered with the inspiration to leave attendees in action. In this episode of Executive Speakers on Speakers, Sterling Hawkins joins us in the studio to discuss his debut book "Hunting Discomfort". Along the way, Stephen and Sterling discuss what hunting discomfort actually means and how it differs from danger, why you should "get a tattoo", and the steps you can take right now to achieve your goals #NoMatterWhat.