This episode features part one of an interview with Jeff Sedlik, President and CEO of the PLUS Coalition, current Professor of Photography at the Art Center College of Design and also a past president of the Advertising Photographers of America (APA).Discussed is the Picture Licensing Universal System (PLUS). Although relatively young by comparison to other photographic standards bodies, PLUS is tackling tough contemporary issues facing photographers. Both episodes are packed with valuable information every photographers should be aware of.Part I of the interview covers PLUS Standards including the PLUS Glossary, License Generator, PLUS – IDs and the differentiators between PLUS, IPTC, and Creative Commons.