Are you thinking about shifting your business from hourly rates to a subscription model? One key aspect to consider is how this change can impact the value of your business when it's time to sell.

Robbie Kellman Baxter, a top expert in subscription-based pricing models, dug into the significance of subscription revenue on a company's valuation. It's not a quick fix; it's an investment in the long-term value of your business.

Transitioning from product-based or deliverable-based revenue to a subscription model takes time and patience. It's about nurturing enduring relationships with clients, which eventually reflects positively on your bottom line. This shift in revenue model isn't an overnight solution; it's a strategic move that demands foresight and a commitment to long-term value creation.

If you're considering this shift, now is the time to experiment, gauge the potential impact, and see if you're prepared for the investment it demands. The earlier you start, the sooner you lay the foundation for a more robust and valuable business in the future.

Watch the episode here: https://succession.plus/uk/podcasts-uk/robbie-kellman-baxter/

If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights.Learn more about your ad choices. Visit megaphone.fm/adchoices