A sellable business is a thriving business, so even if we’re not planning to put ours on the market in the immediate future, it is something we should be looking into creating. Where do we start?

What do we need to know before trying to sell our businesses in the real estate space? 

Does selling only apply to broker-owners, or is there an opportunity for team leaders to sell their businesses, too? 

In this episode, Executive Vice President of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana shares how he built and sold a successful team in just 4 years. 

Three Things We Learned From This Episode

• Why marketing should be the priority
  
  The key to building a sellable business lies in having a clean, easily identifiable brand message. Hire a marketing professional early on in the process to make this a reality.
  
  
• How to maintain company culture even as we grow
  
  Having a great culture is essential for attracting potential buyers. To do that, we have to keep pouring into the team and give it the attention it needs. Think of company culture as a garden: unless we’re tending to it frequently, it will fall into disarray.
  
  
• How to eliminate the risk for our buyers
  
  We can’t expect to offer an easy transition if every aspect of the business depends on our involvement. Setting up our businesses to thrive in our absence is non-negotiable if we’re planning on selling. 

Guest Bio

Jay is a “recovering” management consultant turned business owner. He has had experience in banking, manufacturing, and management consulting, including years in China and Europe. Jay started the Homearly Real Estate Group which grew from $0 to $150M in residential real estate sales in less than 5 years, subsequently acquired by the $5 billion First Team Real Estate. He is passionate about building businesses, teams, and investing in growing or mature small and mid-size businesses.

Jay was born and raised in Morocco. He currently resides in Orange County, California with his wife and two children. He loves to spend time with his family, travel and is passionate about engaging in the community, developing young entrepreneurs, mentoring local businesses, and volunteering with local non-profits

Jay’s life’s purpose is healing ill businesses, thus creating opportunities for people to transform their lives.

To find out more, visit:

https://www.linkedin.com/in/jay-bourgana-519a7865/ 

https://www.homearly.com/