Welcome to Experience by Design Podcast! This is a new series of conversations and reflections on the emergent and exciting field of Experience Design as it relates to business, culture, customers, digital and technological worlds. In this episode hosts Adam Gamwell and Gary David explore the age old adage that "The Customer is Always Right" and find out that, in fact, this isn't always the case. Adam and Gary reflect on and share some takeaways from the first CX Frontiers (CX stands for customer experience) event held in Waltham, Massachusetts in July 2018 that focuses on emerging trends in customer experience and experience design.The question is, then, what to do about it. We've got some takeaways for that. --- Support this podcast: https://anchor.fm/experiencebydesign/support