Data is great but it is not your customer. In this episode, we talk about the role of Qual feedback, why authentic feedback is extremely important, and why real voice will help you understand your customers and how they feel.

A Simple Framework

Jun 8th, 2021 16m 52s

In this episode we discuss the Customer Needs framework. The what, why, and how you measure Customer Needs for your business to be successful. Why NPS is a relationship measure that predominantly sits in the domain of marketing and why operatio

Latent Needs and Drivers

May 26th, 2021 21m 35s

Do you know what latent needs and drivers are?In this episode, we will explore why latent needs are important and the potential opportunity and risk they pose. Where to look and how to uncover them. What drivers are and how they can signpost ex

3 Types of Needs

May 11th, 2021 17m 21s

Core needs, perceived needs, and innovated needs, what are they? How can you identify them? and how can an organisation use them?

Customer Needs: A better way to experience customers

Apr 27th, 2021 15m 41s

The Experience Customers podcast is the best way for CEOs and business leaders alike to learn about a new groundbreaking methodology that's being adopted globally. For a future of customer-centered businesses, experience counts! You'll also lea

Rate