Vishal Kapoor is the Director of Product at Shipt. Vishal has built, launched, and scaled next-generation consumer products that have generated billions in revenue at Zynga, Lyft and Shipt. In this episode, he provides a practical masterclass on Marketplace Experimentation.

---

Vishal Kapoor is Director of Product at Shipt. Shipt, owned by Target Corporation, is a marketplace that facilitates delivery of groceries, home products and electronics. With more than 300,000 Shipt shoppers delivering same-day customer orders across the United States, Shipt was recently valued at $15B, with revenues of more than $1B per annum.

He is a highly experienced senior product leader, with deep expertise spanning Marketplaces, Transportation, Advertising, Search, Messaging, Gaming and Retail Industries. 

Prior to Shipt, he was Lead Product Manager, Marketplace Pricing and Intelligence at Lyft and led growth of Words With Friends at Zynga. Vishal has also held roles at Amazon, Microsoft, and Yahoo focussed on Advertising and Platforms.

----

Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep012-vishal-kapoor-marketplace-experimentation-zero-to-one-pt1

Add Beat The Odds newsletter to your inbox for practical tips from world-leading experts in Experimentation & Product Design. https://www.firstprinciples.ventures/newsletter

Follow Gavin on Twitter @signalnotnoise

Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/