Today I'm sharing my firm's step-by-step process for writing high-quality blog posts that are optimized for search.

Specifically, I’m sharing:

• How and why we leverage professional writers as a part of this process
• Where in the process the content gets optimized for SEO
• Why images are more important than you might think
• How we go about repurposing the content into other formats
• Things we can do to improve the process

I’m also going to share a quick update on my 6-month Snappy Kraken experiment...which includes an early success story!