Explaining the meaning and purpose of content marketing, as a content marketing company in India, can be a never-ending challenge. This is one of those concepts that has been around for a hundred years. However, when the CMI launched its e-book answering the popular content marketing questions, people learned that various readers are just getting started. For people in this industry or related to this category, here are some points that can help you with an easy and quick rundown for reference. These points shall clear your misconceptions and misunderstandings about what content marketing is.