On Today’s Episode I’m speaking with John Capano, Senior Vice President of Client Development of Impact XM.  Johnbrings two decades of experience as a strategy and marketing leader across several industries including automotive, technology, travel, and business services. With a wide range of expertise in B2B and B2C strategy, brand development, and experiential marketing, John’s brand experience includes multiple Fortune 100 global clients.  John applies his expertise in strategy, digital, and client service — for both B2B and B2C programs — to Impact XM’s growing portfolio of tier 1 trade show, event and experiential marketing projects.

About Impact XM

Impact XM is global event and experiential marketing agency that specializes in immersive live and virtual experiences, engagements, brand activations, and temporary and permanent environments. The agency provides clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics and measurement.

Learn more about John Capano HERE

On Today's episode we expand on some previous discussion on the virtual event space and how to implement gamification into your event, the benefits of adding gamification and why it's such an easy way to create additional opportunities for connection and engagement not only during the event but how you can use it for touch points before and after your event as well.

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at [email protected]

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

Support the show