Having your own source of traffic when selling on Amazon isn't just strategically smart, but is now also, thanks to this ecommerce Podcast, tactically accessible. Paid Advertising, PPC, Facebook Ads, both on and off Amazon are increasing in cost at an unprecedented rate with no sign of slowing. Implementing your own strategies for low cost traffic and conversions through innovative digital marketing strategies such as SEO, provides a significant competitive advantage, through drastically more profitable and continuously flowing sales. Brought to you by Future State Media.