The Secret to Standing Out: A Marketing Masterclass with Founder & MD of Sharper B2B Marketing, Russ Powell #92
The Secret to Standing Out: A Marketing Masterclass with Founder & MD of Sharper B2B Marketing, Russ Powell #92
The Secret to Standing Out: A Marketing Masterclass with Founder & MD of Sharper B2B Marketing, Russ Powell #92
Marketing needs to be smarter than having the same blue logo as 100 other businesses - it needs to be Sharper…
Bizarrely, it’s a background in standup comedy that best equips Russ Powell, a returning guest to Extrology. His mastery of storytelling has culminated in Sharper B2B Marketing, of which he’s the Founder and MD.
Learn to craft tailored messages, curate the emotions of decision-makers, and harness new technologies in an episode that delivers a marketing masterclass.
Lee and Russ discuss:
- Why people-focused people make perfect marketers
- The role of sound & music in the best campaigns
- Art vs science: what IS marketing?
- How to stand out in the B2B space
- AI & technology’s role in the future of marketing
Extrology: https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Russ Powell: https://www.linkedin.com/in/russ--powell/
https://www.instagram.com/russ_powell_/
Sharper B2B Marketing: https://sharperb2b.com/
https://www.linkedin.com/company/sharper-b2b/
https://www.instagram.com/sharperb2b/
Get in touch: [email protected]
From The Podcast
Extrology
Hi I'm Lee Cooper; recruiter, connector, business owner, sports junkie, coffee snob and best of all, Dad. I'm fascinated by what drives the human spirit, and am fortunate to enjoy a job which for 25 years has afforded me the opportunity to interview literally thousands of inspiring people, from all walks of life. So rather than keep all the good stuff to myself, I figured, why not share the insight, the education and inspiration that can be gained from listening to those who've defied the odds to achieve the extraordinary. But success is such a subjective concept, the extraordinary even more so. It means different things based on different measures, to different people. The odds vary, as do the circumstances widely. The stories are unique, I wanted to understand what I could learn from those who have overcome their own unique odds, to achieve their own uniquely personal goals and to share that learning with you. That is how Extrology was born. Expect to hear from people across the spectrum, people who have risen to the challenges of life, family, community, education, health, business, sport, the arts, science, I aim to ensure as wide of mix of the extraordinary as the 7.5 billion of us on this planet can muster. Come and celebrate the human spirit at https://www.extrology.com/ - I look forward to welcoming you there. Get in touch: [email protected]Join Podchaser to...
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