Nothing can change if minds do not. How can we make common ground the foundation for real change? As technology increasingly takes on the role of management, more emphasis falls on the role of leaders. Neuroscience is uncovering approaches to influence that leaders can use to enlist others to share their beliefs and commitments.

In this episode of The Better Question, EYQ Fellow Chris Meyer is joined by Tali Sharot, professor of cognitive neuroscience at University College London and EYQ Fellow, and Seth Godin, entrepreneur and author of numerous bestsellers, including Permission Marketing: Turning Strangers into Friends and Friends into Customers.