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Eye Own a Business
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Technology will continue to disrupt the eye care profession. This poses both opportunities and threats for ECPs. In this episode with Travis Beaven, Alcon’s Global Vice President of Vision Care Digital Health, we discuss the role technology wil
Managing billing operations has historically been one of the most challenging tasks of practice ownership. In this episode we explore the reasons for this, how practices are handling (or not handling) these challenges, and the evolving role of
Resistance to a sale is often countered with additional patient education, assuming that more information will lower the barrier to a sale. In reality, many of our purchase decisions are not driven by what we KNOW about something, they’re drive
In this episode, Selin Olmsted (founder of Selin Olmsted Studio) shares her expertise on a topic many ODs marginalize. Eyewear fashion and design! A few things we discuss are insights on the latest eyewear trends, factors to consider when sele
In this episode, Sharon Carter shares her strategies for getting “unstuck” and taking your practice to the next level. We cover a lot of reasons practices fail to reach their full potential and how to put strategies in place to maintain growt
In this episode, Dr. Mike Neal shares how he transformed his practice by removing many of the obstacles that prevent practice owners from building a great team. A few things we discuss are taking emotion out of the interview process, the impo
In this episode, we explore the key elements of a successful staff meeting that leaves a lasting impact. The planning phase takes center stage, emphasizing the importance of identifying the need, purpose, and intention of the meeting. The episo
In this episode, Dr. Aaron Neufeld shares his strategies for leveraging referrals from other doctors to grow his practice. When it comes to marketing your practice, many ODs think of traditional marketing strategies such as social media, onli
In this episode, Stanford lecturer Matt Abrahams shares valuable insights about listening and communication from his book, Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot Doctors are tasked with solving probl
The best practices are NOT constantly trying to motivate people, they just have better systems in place, and they manage the systems. That's much easier than constantly managing (and motivating) people. Do you agree or disagree with the above?
One of the biggest checks you write is to your lab, yet many practices seem to tolerate a lot of bad service from the labs they partner with. Dr. Barton Higley is one doctor who had enough, ultimately partnering with an independent lab out of P
Approximately 50 percent of doctors are experiencing professional burnout. In this episode we explore the most common reasons for this and what you can do to overcome it. While much of the attention for reducing physician burnout has been focus
Are you struggling to make specialty care a meaningful part of your practice? Maybe you’re trying to solve a medical problem when you should be trying to solve a marketing problem. For many ODs, time is the biggest culprit when it comes to gro
In this podcast, Nathan Hayes, IDOC’s Director of Financial Services, highlights the essential factors involved in determining the value of a practice, including revenue, profitability, market conditions, and competition. The role of financial
In this enlightening podcast episode with Dr. Carmen Simon, the renowned author of "Impossible to Ignore: Creating Memorable Content to Influence Decisions," we delve into the fascinating world of memory and message retention. Would it surpri
When physicians contemplate HIPAA compliance and the safeguarding of patients' protected health information (PHI), their primary focus typically centers on internal aspects. Questions such as, "Do our practice's written policies align with HIPA
In this episode with Colin Carr, founder of Carr Realty, we explore the intricacies of securing an optimal space for your practice. Our conversation begins by highlighting the significance of leaving room for growth over the coming years. To ga
In this episode with Ankit Patel, founder of My Business Care Team, we delve into a transformative approach that Ankit implemented in his practice. By leveraging a remote workforce in the Philippines, Ankit's practice achieved remarkable result
In this episode with Dr. Kerry Giedd, we uncover a wealth of actionable tips to enhance your practice's success in boosting the sale of daily disposable contact lenses. Dr. Giedd stresses the importance of keeping your patients informed abou
In this episode with Dr. Kristina Pusz, we delve into the transformative impact of scheduling more staff meetings. While many practices struggle to carve out adequate time for meetings, Dr. Pusz schedules 1.5 hour leadership meetings and 1 hour
In this episode with Lynn Lawrence, we delve into the art of handling challenging patients with grace and professionalism. Discover effective techniques to meet negativity with positivity, swiftly uncover the underlying issues, and maintain con
What would it take to open a practice cold and within 5 years achieve a level of financial success that many practices never reach… becoming a multi-million-dollar practice? In this episode, Dr. Joel Tuite takes us through his 5-year journey,
Digital eye strain, while frustrating for your patients, presents a tremendous opportunity for your practice. In the past, contact lenses often had less than stellar outcomes for patients experiencing eyestrain on digital devices. Many of these
Is it possible to set up your optical so most of the selling is done for you without having to speak to the patient? Where you get the patient 80% of the way there and then you close the last 20% When the patient walks into your optical, ther
When people search for an eye doctor (or related service) in your area, are you the one who shows up? If not, you’re losing patients and money! While word-of-mouth marketing may still be king for many practices, online marketing is not far beh
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