In this episode of the EZ Conversations podcast, guest Katie Bramlett, co-founder of WeShape, discusses the transformative journey from a traditional body transformation company to creating a fitness app that focuses on movement rather than conventional weight loss metrics.Bramlett shares insights on the harmful effects of a toxic diet culture and the importance of self-love and acceptance over physical appearance. The dialogue delves into WeShape's unique aspects, including its approach to exercise that prioritizes biomechanics and sustainability and its four-pillar strategy encompassing movement, beliefs, community, and intention to foster a healthier relationship with one's body and mind.The episode also addresses the impact of societal pressures, the importance of connecting with one's inner self, and the role of community in supporting personal growth and psychological health. Bramlett extends an offer for a free trial to WeShape, inviting listeners to explore a new dimension of fitness that champions holistic wellness over superficial achievements.Katie Bramlett is the CEO and Co-Founder of WeShape and Host of The Feeling Lighter Podcast by WeShape. With a background in Developmental Psychology and excellent skills in Infrastructure and Operations, Katie concentrates on the goal that you should strive to feel better in and about your body, not focusing on how to change your body. With over twenty years of experience, Katie is passionate about social change and is leading WeShape’s brand mission of bringing awareness to the toxic weight-loss culture. Her entire company and product are rooted in intention, movement, community, and beliefs. She aims to help people bring self-love and emotional intelligence to fitness and to create self-awareness through meaningful conversations.Timestamps:04:55 Welcome to EZ Conversations: Meet Katie Bramlett05:18 Introducing WeShape: A New Fitness Philosophy06:19 The Journey from Weight Loss to Well-being08:03 Challenging the Fitness Industry Standards10:01 The Impact of Social Media on Body Image and Mental Health12:02 Finding Fulfillment Beyond Material Success14:48 The Process of Detachment and Inner Growth20:33 WeShape's Four Pillar Approach to Fitness21:52 Customizing Fitness for Every Body22:59 The Philosophy Behind Our Approach23:28 Redefining Workout Goals and Progression24:18 The Importance of Intention in Exercise31:03 Community and Connection: Beyond the Physical37:24 Challenging and Changing Beliefs for Better Health

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