Melissa Buch left a successful career in one of the world's biggest branding companies where she managed branding and positioning for big multinationals. 

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She understood from her experience that marketing, as we knew it, needs to change.  She developed a methodology called "In & Out" to help companies reshape the way they present themselves to consumers.

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In this interview, she reveals not one, but TWO well-known, unsuspecting, yet very important tips about how to build a successful business while reducing the stress of managing the private life. 

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