In January 2019 I sat down with the owner of Duke City Marketing, Jason Rigby on his ABQ Business Podcast.We talked entertainment, the state of business in Albuquerque, and what exactly was it that saved the New Mexico State Fair?Learn more abo

Social Media 434 brings powerful ideas to Western Fairs Association.

Jan 31st, 2019 1h 8m

This will be the ed session people talk about at future fair conventions. The idea given in this session went deep. Social434 was designed to go way beyond “oh do a video, or go on Facebook live.” No, this talk was designed to realign people’s

Arizona Fairs Attendees Discover the most Powerful Asset in Marketing

Dec 1st, 2018 47m

In November of 2018 I presented the Social Media 434 talk at the Arizona Fairs Convention in Laughlin, NV. I talked once again about the most important asset in any marketing plan, attention. We also spoke about the value of underpriced attenti

Here's 3 Reasons Why Follower Counts Are Irrelevant

Nov 9th, 2018 12m

I recently published a piece of content that said, "If you believe follower counts matter, you've been fooled."In the world of social media, you might think follower counts are a statement of quality of a brand or product. But are they really?I

Podcast Fair Game 011 - Interview with Andrew Beltran, Original Grain

Oct 20th, 2018 39m

In this episode I sit down with the co-founder of the Original Grain watch company, Andrew Beltran.We talk start ups, social media marketing, how President Trump's tariff battles affect small businesses, and of course we talk watches.Thanks for

Podcast Fair Game 010 - Ed Session at FFEA2018

Aug 28th, 2018 1h

In this episode, I share with you my Social Media 434 ed session from the 2018 FFEA annual conference in Bonita Springs, FL.We talk about my thesis on social media, the value of under priced attention, and some examples of incredible content an

Podcast Fair Game 009 - Interview with Kardenni

Jun 5th, 2018 21m 5s

Last year I interviewed Kardenni during the Osceola County Fair. The conversation was really productive so we wanted to share it on the podcast. We talk about Kardenni's inspiration into the fair industry and how he got his name.Learn more abou

Podcast Fair Game 008 - New Ways to Market Your Fair

May 27th, 2018 29m

I hosted this round table session at the 2018 Florida Federation of Fairs convention. We discussed the importance of under-priced attention on Facebook, utilizing Facebook's ads manager, how to hack Instagram culture and Snapchat geofilters.

Podcast Fair Game 007 - Interview with Tony Brent

May 12th, 2018 30m

Tony Brent is the star of his own comedy variety show in Orlando, Florida. The resident show at Wonderworks Orlando is consistently ranked among the Top 5 family attractions in Orlando.I sat down with him for a discussion on creativity, busines

Podcast Fair Game 006 - QuickClip: Perspective. Why the #DeleteFacebook Movement is a Waste of Time

Apr 10th, 2018 21m

Apple Co-Founder, Steve Wozniak has joined the #DeleteFacebook movement. Does this impact your marketing efforts on social media? Plus, a bit of context and perspective on the Facebook/Russia/Election situation. Thanks for listening.Have a comm

Podcast Fair Game 005 - Interview with Aaron Alejandro

Apr 7th, 2018 54m

I'm joined by Aaron Alejandro, the Director of the Texas FFA. Aaron recently drove through Albuquerque and had time to meet up for breakfast.I had planned to interview him but it turned out we had such a genuine conversation that I think it st

Podcast Fair Game 004 - An Interview with Bob Duck

Mar 23rd, 2018 24m

In January, Sara and I had time to catch up with Bob & Kathy Duck of the Great American Duck Race. I took a minute to sit down and interview Bob and found out how he built a post-military career around duck racing. Yes. Duck racing.Connect with

Podcast Fair Game 003 - QuickClip - 10 Minutes Every University President & Marketing Director Need To Hear

Mar 20th, 2018 10m

In February I spoke at my alma mater, Eastern New Mexico University. During the Q&A I had an exchange with a university staff member. I told him exactly why I, as an alumnus, had never given a penny in support of the university and how they cou

Podcast Fair Game 002 - An Interview with Scott Tindle

Mar 19th, 2018 45m

On today's episode, I'm in Mobile, Alabama. I sit down at the historic fort for a discussion with Scott Tindle, former fair manager of the Greater Gulf State Fair and current CEO of Gulf Coast Ducks. We talk hospitality & tourism, the fair indu

Podcast Fair Game 001 - QuickClip - Putting in the Work

Mar 18th, 2018 2m 38s

During the 2017 Arizona Fairs Association Convention, I took a minute on my way to dinner to share my thoughts around people who have opinions about social media marketing while not actually being practitioners of the craft.

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