FairPlay with Arun Kumar takes you behind the scenes of the data and technology revolution reshaping marketing. In this thought-provoking episode, Arun joins visionary Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard an

The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)

Apr 29th, 2024 18m 16s

In Part 2, Arun and Mitch tackle the data conundrum plaguing CMOs - some lament the lack of consumer purchase data access, while others are overwhelmed by the deluge of data sources, analytics tools, and platforms marketed by holding companies.

The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)

Apr 22nd, 2024 29m 29s

In an era of unprecedented disruption, brands must adapt and evolve to stay relevant. On this episode of FairPlay, Arun is joined by pioneering brand architect, author, and TEDx speaker Mitch Duckler. With over three decades of experience revol

Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)

Mar 11th, 2024 21m 9s

In the second half of their conversation, Doug Zarkin, the esteemed Chief Brand Officer of Good Feet Holdings, takes the spotlight once again. Doug dives deep into the impact of utilizing Customer Relationship Management (CRMs) for forging auth

Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part One)

Mar 4th, 2024 21m 21s

Join Arun in another exciting episode of FairPlay as he welcomes Doug Zarkin, an award-winning CMO and the author of "Moving Your Brand Out of the Friend Zone." Doug's illustrious career, from co-founding Grey Advertising's pioneering Youth, En

How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part Two)

Feb 12th, 2024 21m 25s

In the second part of this episode, Arun and Michelle dive deeper into the topics of women in tech and the future of marketing agencies. They discuss the challenges and opportunities that women face in the tech industry and how they can overcom

How to Grow Your Brand with Consumer Data Analytics and AI: A Conversation with Deloitte's Michelle McGuire Christian (Part One)

Feb 5th, 2024 28m 52s

In this episode of FairPlay, Arun talks to Michelle McGuire Christian, a Principal at Deloitte Consulting and Chief Commercial Officer of ConvergeCONSUMER. Michelle is a consumer data analytics and artificial intelligence expert who helps brand

Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part Two)

Jan 15th, 2024 16m 41s

In part two of their discussion, Dr. Lee Schlenker dives into the nuanced dynamics of data in marketing. Offering profound insights, Lee addresses the pivotal question of how much data is truly sufficient for effective decision-making in the ma

Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part One)

Jan 8th, 2024 24m 46s

In this episode of FairPlay, Arun delves into the world of data-driven decision-making with guest Dr. Lee Schlenker. As a distinguished Professor of Business Analytics and Digital Transformation, Dr. Schlenker brings a wealth of experience to t

Phillip Shoemaker: The Man Behind the Apple App Store and Identity.com (Part Two)

Dec 4th, 2023 22m 1s

In this episode of FairPlay, Arun Kumar concludes his riveting conversation with Phillip Shoemaker, the Executive Director of Identity.com. Shoemaker reveals some of the secrets behind the success of the Apple App Store, where he worked closely

Phillip Shoemaker: The Man Behind the Apple App Store and Identity.com (Part One)

Nov 27th, 2023 24m 32s

This week on FairPlay, Arun Kumar is joined by Phillip Shoemaker, the Executive Director of Identity.com. Shoemaker has a wealth of experience in the mobile industry, having helped launch and grow the Apple App Store while working closely with

Data, Growth, and Breaking Barriers: Deborah Wahl's Marketing Vision (Part Two)

Oct 30th, 2023 21m 43s

The conversation takes an insightful turn as Deborah shares her thoughts on the impact of AI on the CMO role. With her characteristic forward vision, she explores how CMOs can embrace AI's data-driven capabilities while retaining the human crea

Data, Growth, and Breaking Barriers: Deborah Wahl's Marketing Vision (Part One)

Oct 23rd, 2023 24m 36s

Arun is thrilled to welcome marketing visionary Deborah Wahl to this week's episode of FairPlay. Deborah's illustrious career has seen her break barriers and drive growth as Chief Marketing Officer of General Motors. Her customer-focused leader

Marketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part Two)

Oct 2nd, 2023 17m 59s

In the conclusion of Arun’s conversation with Seth Matlins, the Managing Director of the Forbes CMO Network, Seth shares his perspective on creativity and storytelling in marketing. He believes the insurance industry is excelling at leveraging

Marketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part One)

Sep 25th, 2023 19m 53s

The premiere episode of FairPlay promises an inspiring discussion about ethical marketing and using platforms for good. Arun Kumar welcomes Seth Matlins, Managing Director of the influential Forbes CMO Network, to explore marketing, media and s

Introducing: Arun Kumar

Aug 14th, 2023 20m 12s

Meet Arun Kumar who has leveraged his technical knowledge and business savvy to boost performance over the course of his extensive career. Kumar is a true visionary in the field of data and marketing technology. He is passionate about streamlin

Rate