As the brainchild of Kent Johnson’s great-grandparents, Highlights for Children has been an explicitly purpose-driven company from its inception. A passion for serving, honoring, developing, and educating children informs every decision made in this family business. Purpose is so ingrained at Highlights for Children that the in-house newsletter is called “The Purpose,” and the company even has a Chief Purpose Officer!

But when building up the importance of purpose, how do leaders make sure they and their organization actually walk the walk? How does a commitment to living your values impact your choices at difficult crossroads? Listen as Kent describes steps he and his family enterprise have taken to ensure they serve their purpose in meaningful ways, even in the face of controversy. Experts Brooke Vuckovic and Jennifer Pendergast add insights on what it means to lead well in sticky situations.