When Instagram exploded onto the scene about 10 years ago, it was only natural that fantasy football enthusiasts would carve out a community to share their thoughts, opinions, and ideas. Today, that community is made up of thousands of accounts, all pumping out content and trying to build their brand.

Smitty, creator of “SleeperU” and “The Fantasy Football Show” joins Rob from the Fantasy Suits Podcast to discuss the trials and tribulations of creating, growing, and cultivating a fantasy football brand. They discuss Instagram’s fantasy community, the time sensitivity of fantasy football content, and common mistakes made by up-and-coming accounts.

Also at this hour: A.J. Green’s value moving forward; players to avoid in the fantasy playoffs; the tight end landscape heading into 2020; and so much more.

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