Stephanie Irwin has worn many hats within the fashion industry and as a podcaster, she knows more than most about what the true face of the fashion industry is. In this episode, we speak to Stephanie however about her job as a UX designer within a large fashion online e-com retailer. Her knowledge, tips, and insights are a must listen to for brands focused on growth and success.

Episode NotesIn this episode discover:

• How Stephanie got her start in fashion;
• The problem with fashion internships and entry-level jobs;
• Why Stephanie considers “entitlement” to be one of the biggest problems  in the industry at present;
• What is UX, why it is so important to know about it and design your website with it in mind?
• Why so many brands use Shopify;
• Simple tips on how to test your website design and functionality and see where and how you can improve it;
• Why speaking at your customers is so important;

....and much more.

Key Takeaways:

• You don’t have to be the best at something, you just have to be different.
• If you think you know, but you’re not sure…stay curious - meet people and ask questions
• Success metrics are good but getting real-time feedback from real people is a crucial component to growth.

Resources:Connect with Stephanie at:

Website: www.stephieirwin.comIG: @stephieirwin

Books mentioned:

Essentialism by Greg McKeown >>> Buy it here

Effortless by Greg McKeown  >>> Buy it here

About the Podcast Host:

*** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here***

Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands.

Contact Method:Fashion Insiders & Coofficial website: http://fashioninsiders.co/Instagram: @fashioninsidersco

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